Google Ads - Dermatology
Treatment-based Google Ads campaign architecture and international patient acquisition for non-surgical aesthetics, botox, filler, laser and skin rejuvenation clinics.
Our Google Ads framework for dermatology clinics
Treatment-based campaign architecture
Separate campaigns and landing pages for botox/filler, laser hair removal, RF/HIFU skin rejuvenation, acne scars, pigmentation and PRP procedures. Each treatment optimised to its own target audience, keyword group and price reference. Quality Score and conversion rate improvements achieved.
Multilingual international targeting
Separate ad groups for English ('botox turkey', 'filler clinic istanbul', 'skin rejuvenation turkey') and German ('Botox Turkei', 'Filler Turkei Preis') language segments. Personalised ad copy per language and country reduces cost per patient.
WhatsApp and online booking integration
WhatsApp clicks, online appointments and form submissions connected to Google Ads conversion tracking. Consultation-to-appointment conversion funnel monitored integrated with GSC and CRM. Campaigns continuously improved with monthly optimisation reports.
Turkey non-surgical aesthetics sector opportunity data
Turkey is one of Europe's leading destinations for medical aesthetic tourism. Botox and filler prices in Turkey are 50-70% below Western Europe; laser and skin care packages reach a 60% price advantage. Non-surgical aesthetic decision cycles are short (1-2 weeks) with high repeat visit rates: the right Google Ads strategy builds both short-term patient flow and long-term loyalty simultaneously.
Campaign launch: first 8 weeks
- Weeks 1-2: Treatment-based keyword research, competitor analysis, campaign architecture design, landing page briefs and WhatsApp conversion tracking setup.
- Weeks 3-4: Botox/filler and laser campaign launch, ad copy A/B testing, negative keyword list creation.
- Weeks 5-8: Performance analysis, CPC optimisation, RF/HIFU and PRP campaign launch, multilingual ad group expansion. Monthly cost-per-patient report.
Key metrics we track
- Cost per click (CPC) - treatment-based
- Conversion rate - click to appointment
- Quality Score - ad group level weekly
- WhatsApp + form conversion volume - daily
- Cost per patient (CPL) - monthly
- Repeat visit rate - loyalty metrics
Frequently Asked Questions
Why is Google Ads effective for dermatology and aesthetic clinics?+
Monthly Google search volumes for non-surgical aesthetic treatments: 'botox turkey' 5,000+, 'dermal filler turkey' 2,000+, 'laser hair removal turkey' 1,500+, 'skin clinic turkey' 1,200+. These queries are made with immediate decision intent; the patient is in the clinic comparison stage and Google Ads converts directly to consultation requests.
How should a dermatology Google Ads campaign be structured?+
Treatment-based campaign architecture is recommended: botox/filler, laser hair removal, skin rejuvenation (RF/HIFU), acne scars, pigmentation, PRP hair and face handled in separate campaigns. Separate keyword groups and treatment-specific landing pages for each procedure. Multilingual targeting with separate ad groups for English and German.
Which keywords should be prioritised in dermatology ads?+
High intent: 'botox clinic turkey price', 'dermal filler istanbul', 'laser skin treatment turkey'. Comparison: 'botox turkey vs uk cost', 'aesthetic clinic turkey reviews'. Specific: 'hyaluronic acid filler turkey', 'ultherapy turkey', 'hifu face lift turkey'. German: 'Botox Turkei Preis'. Negatives: 'DIY', 'home kit', 'free' segmented out.
How is the conversion rate increased in dermatology Google Ads?+
Turkey's 50-70% price advantage over Western Europe on the landing page, before-after visuals, certified dermatologist/aesthetician biography, JCI/ISO logos and verified patient reviews increase conversions. Instant WhatsApp consultation goal must be connected to Google Ads. Average target: 6-12% click-to-consultation-request rate.
How should the budget be planned for a dermatology campaign?+
CPC for non-surgical aesthetics ranges 1-5 USD - more accessible budgets than surgical alternatives. Starting with a monthly test budget of 800-1,500 USD is recommended. Botox or filler procedures generate average value of 200-800 EUR; laser and skin rejuvenation session packages quickly amortise the budget.
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