Ad Policy
Prescription product names cannot appear in ads
Prescription brand names like Botox cannot appear in ad copy; Meta and Google auto-reject them. Compliant framing speaks through treatment category and outcome experience.
Dermatology Google Ads Specialist
Google Ads — Dermatology
Treatment-based Google Ads campaign architecture and international patient acquisition for non-surgical aesthetics, botox, filler, laser and skin rejuvenation clinics.
- Client rating
- 5.0 / 5
- Reporting
- Transparent monthly reporting
- First response
- WhatsApp — fast first response
Our Google Ads framework for dermatology clinics
Treatment-based campaign architecture
Separate campaigns and landing pages for botox/filler, laser hair removal, RF/HIFU skin rejuvenation, acne scars, pigmentation and PRP procedures. Each treatment optimised to its own target audience, keyword group and price reference. Quality Score and conversion rate improvements achieved.
- Separate campaigns for botox, filler, laser and RF/HIFU
- Each treatment's target audience and price reference optimised independently
- Treatment-specific landing pages raise Quality Score
- Niche procedures like pigmentation and PRP handled in separate ad groups
Multilingual international targeting
Separate ad groups for English ('botox turkey', 'filler clinic istanbul', 'skin rejuvenation turkey') and German ('Botox Turkei', 'Filler Turkei Preis') language segments. Personalised ad copy per language and country reduces cost per patient.
- Separate ad groups for English and German language segments
- Country-specific price reference and messaging per language
- Personalised copy increases click-through rate
- Cost per patient optimised by language segment
WhatsApp and online booking integration
WhatsApp clicks, online appointments and form submissions connected to Google Ads conversion tracking. Consultation-to-appointment conversion funnel monitored integrated with GSC and CRM. Campaigns continuously improved with monthly optimisation reports.
- WhatsApp, online booking and form conversions all tracked
- Full consultation-to-appointment funnel monitored via GSC and CRM
- Monthly optimisation reports drive continuous improvement
- Repeat visit rate tracked to measure loyalty metrics
Turkey non-surgical aesthetics opportunity data
5,000+
Monthly Botox Searches
Monthly Google search volume for 'botox turkey'
50-70%
Price Advantage
Turkey's botox and filler price advantage over Western Europe
1-2 weeks
Decision Cycle
Non-surgical aesthetic treatment decisions are made this quickly
Campaign launch: first 8 weeks
Weeks 1-2
Research and setup
Treatment-based keyword research, competitor analysis, campaign architecture design, landing page briefs and WhatsApp conversion tracking setup.
Weeks 3-4
Launch and A/B test
Botox/filler and laser campaign launch, ad copy A/B testing, negative keyword list creation.
Weeks 5-8
Expansion and optimisation
Performance analysis, CPC optimisation, RF/HIFU and PRP campaign launch, multilingual ad group expansion. Monthly cost-per-patient report.
Real client result · Beauty & Aesthetics
3,016 Customer Conversations, 2.5M+ Reach
The optimisation discipline that brought cost per conversion down to ₺11 by running Google Ads and local SEO together is the foundation of our approach in this vertical.
3,016
Customer Conversations
2.5M+
Reach
₺146
Cost per Conversation
Zer Güzellik — Multi-layer Meta Ads strategy delivering ₺577K+ budget managed and 6.5M+ impressions in 3 months.
Read the case studyAll case studiesWhat lands in your hands in the first 90 days?
First 30 days
Setup deliverables
- Campaign architecture by market and language
- Form, WhatsApp and phone conversion tracking setup
- Live performance dashboard access
Day 60
Optimisation deliverables
- Cost comparison report by segment
- Ad copy A/B test results
- Negative keyword and search-term cleanup
Day 90
Scaling deliverables
- Budget reallocation proposal
- Net ROAS report
- Next-quarter roadmap
What shapes your dermatology and medical aesthetics Google Ads investment?
01
Target markets and CPC levels
Which countries and languages you compete in is the main variable determining click cost and total budget.
02
Competition and seasonal intensity
Bid competition rises in peak demand periods; campaign timing directly affects budget efficiency.
03
State of conversion infrastructure
If form, phone and WhatsApp tracking are missing, they enter the first-month setup scope; optimisation is impossible without accurate data.
Budget Guidance
For locally weighted dermatology campaigns we recommend 20,000-50,000 TL monthly media budget for meaningful data; this is paid to Google, the agency fee is separate.
Proposal Process
A free account analysis precedes every proposal; the written proposal includes scope and budget scenarios.
What you need to know about dermatology and medical aesthetics marketing
LTV
The repeat patient is the real profit
In dermatology the first treatment is often break-even; profit comes from repeat visits and cross-treatments. Campaigns are optimised for patient lifetime value, not single-session cost.
Seasonality
The treatment calendar is seasonal
Laser hair removal peaks in winter-spring; skin renewal and pigmentation treatments peak post-summer in autumn. The campaign mix rotates with the season.
Turkey non-surgical aesthetics sector opportunity data
Turkey is one of Europe's leading destinations for medical aesthetic tourism. Botox and filler prices in Turkey are 50-70% below Western Europe; laser and skin care packages reach a 60% price advantage. Non-surgical aesthetic decision cycles are short (1-2 weeks) with high repeat visit rates: the right Google Ads strategy builds both short-term patient flow and long-term loyalty simultaneously.
Monthly Google search volumes: 'botox turkey' 5,000+, 'dermal filler turkey' 2,000+, 'laser hair removal turkey' 1,500+, 'skin clinic turkey' 1,200+. These queries are made with immediate decision intent; the patient is in the clinic comparison stage and Google Ads converts directly to consultation requests.
Key metrics we track
Cost per click (CPC) - treatment-basedConversion rate - click to appointmentQuality Score - ad group level weeklyWhatsApp + form conversion volume - dailyCost per patient (CPL) - monthlyRepeat visit rate - loyalty metrics
Related Services
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Creative campaigns for non-surgical aesthetic patient demand on Instagram and Facebook.
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Organic ranking and content cluster strategy for dermatology and aesthetic clinics.
Open pageGoogle Ads Plastic Surgery
Google Ads for rhinoplasty, liposuction and surgical aesthetic procedures.
Open pageFrequently Asked Questions
Why is Google Ads effective for dermatology and aesthetic clinics?
Monthly Google search volumes for non-surgical aesthetic treatments: 'botox turkey' 5,000+, 'dermal filler turkey' 2,000+, 'laser hair removal turkey' 1,500+, 'skin clinic turkey' 1,200+. These queries are made with immediate decision intent; the patient is in the clinic comparison stage and Google Ads converts directly to consultation requests.
How should a dermatology Google Ads campaign be structured?
Treatment-based campaign architecture is recommended: botox/filler, laser hair removal, skin rejuvenation (RF/HIFU), acne scars, pigmentation, PRP hair and face handled in separate campaigns. Separate keyword groups and treatment-specific landing pages for each procedure. Multilingual targeting with separate ad groups for English and German.
Which keywords should be prioritised in dermatology ads?
High intent: 'botox clinic turkey price', 'dermal filler istanbul', 'laser skin treatment turkey'. Comparison: 'botox turkey vs uk cost', 'aesthetic clinic turkey reviews'. Specific: 'hyaluronic acid filler turkey', 'ultherapy turkey', 'hifu face lift turkey'. German: 'Botox Turkei Preis'. Negatives: 'DIY', 'home kit', 'free' segmented out.
How is the conversion rate increased in dermatology Google Ads?
Turkey's 50-70% price advantage over Western Europe on the landing page, before-after visuals, certified dermatologist/aesthetician biography, JCI/ISO logos and verified patient reviews increase conversions. Instant WhatsApp consultation goal must be connected to Google Ads. Average target: 6-12% click-to-consultation-request rate.
How should the budget be planned for a dermatology campaign?
CPC for non-surgical aesthetics ranges 1-5 USD - more accessible budgets than surgical alternatives. Starting with a monthly test budget of 800-1,500 USD is recommended. Botox or filler procedures generate average value of 200-800 EUR; laser and skin rejuvenation session packages quickly amortise the budget.
Free campaign analysis for your clinic
Let us optimise your Google Ads campaign for non-surgical aesthetic treatments. Write to us for a free clinic analysis.