3,016 Customer Conversations and 2.5 Million People Reached
How we built a scalable customer acquisition system for Zer Beauty using Meta Ads.
₺577K+
Ad Budget Managed
3.016
Customer Conversations
75.838
Profile Visits
2.559.804
People Reached
6.536.140
Ad Impressions
Services Provided
The Challenge
Zer Beauty wanted to increase visibility in a competitive beauty market, generate more customer inquiries, and build a scalable customer acquisition system using Meta Ads. Getting attention wasn't enough — it had to turn into conversations.
Our Strategy
Awareness Campaigns
Broad-audience Reels and visual ads to maximise local visibility.
Traffic Campaigns
Drive Instagram profile visits to build brand credibility and content engagement.
Conversation Campaigns
Messaging campaigns via WhatsApp and Messenger to generate direct inquiries.
Continuous Creative Testing
Identify winning ad combinations and route budget to the highest-converting creatives.
Top Lead Generation Campaigns
| Campaign | Conversations |
|---|---|
| Lazer FDA Organic Reel | 815 |
| Desk Personeli | 320 |
| El Ayak Tırnak | 295 |
| Lazer Epilasyon %30 | 260 |
| Cooltech | 221 |
| G10 Mesaj Campaign | 219 |
| Lenf Drenaj | 210 |
Top Traffic Campaigns
| Campaign | Profile Visits |
|---|---|
| Lazer FDA Organic Reel | 31.370 |
| LPG Organic Reel | 16.582 |
| Erkek Lazer Epilasyon | 10.765 |
| Salon Tanıtım | 7.123 |
| G10 Organic Reel | 5.921 |
Beyond Advertising: Sales Process Consulting
As ad volume grew, internal sales processes struggled to keep pace. We identified response delays, missed follow-ups, inconsistent communication, and lack of structured sales flow. We reviewed real conversations and provided practical recommendations to turn more inquiries into appointments.
Key Metrics
| Ad Budget Managed | ₺577,000+ |
| Customer Conversations | 3,016 |
| Cost per Conversation | ₺146 |
| Profile Visits | 75,838 |
| Total Reach | 2,559,804 |
| Total Impressions | 6,536,140 |
| Campaign Duration | 3 Months |
Is Meta Ads a good fit for beauty clinics?
Yes. Meta Ads delivers high conversion rates for laser hair removal, aesthetics, and beauty treatments in particular. Our experience with Zer Beauty showed that visual ads and the Reels format significantly increased customer conversations.
Is ₺146 per conversation a good result?
In the beauty and aesthetics sector, ₺146 per conversation is below the Turkish average. With the right targeting and creative optimisation, this level is sustainable and scalable.
Do you only manage ads?
No. On the Zer Beauty project, we also delivered sales process analysis and customer journey consulting alongside ad management, helping them achieve higher conversion rates.
Get Similar Results for Your Business
Let's talk about how we can scale your beauty or aesthetics clinic with Meta Ads.
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