Beauty & aesthetics · Kuşadası · Ongoing engagement
First we created the demand, then we captured it
We run Meta advertising, Instagram content and organic search consulting for Dr Zer Clinic (Zer Güzellik). This page reports three separate measurement sources separately — none of them is ever added to another.
There is no revenue, appointment or ROAS figure on this page; no such measurement exists in the data set. Meta “results” are messages, profile visits and link clicks, and each is named by its own indicator.
Measured result
Three sources, three separate windows
- 60×
- Instagram followers
- 120 → 7,200
- 2.1×
- Monthly organic clicks
- 274 → 573
- ₺0.49
- Per profile visit
- ₺1.39 → ₺0.49
- 586
- Queries on page one
- at least · of 1,000 sampled
Source: Instagram profile · public and verifiable
Source: Google Search Console · drzerclinic.com · 1 February – 31 August 2026 · 212 days
Source: Meta Ads Manager · June – August 2026 · weekly reports
01 · Creating demand
From 120 followers to 7,200
When we took over, the Instagram account had 120 followers. We rebuilt it: content direction, shoot structure, posting rhythm and campaign creative. As of 31 August 2026 the count is 7,200 — sixty times where it started.
60×
120 → 7,200 followers · 31 August 2026
That number is public on the profile, which makes it the easiest figure on this page to check. We do not link the account here because we do not have a confirmed handle on file.
| Date | Followers |
|---|---|
| At the start of the engagement | 120 |
| Jun 1, 2026 | 4,600 |
| Jun 14, 2026 | 5,130 |
| Aug 31, 2026 | 7,200 |
Source: Instagram profile · public and verifiable
02 · Capturing demand
Brand searches turned into organic traffic
The awareness built on social came back as brand demand in search. Between February and August monthly organic clicks went from 274 to 573 and average position from 8.6 to 6.5. Those two curves are halves of one story: people learned the brand, then searched for it by name and found the site.
Period total: 3,069 clicks · 91,838 impressions · 3.3% CTR · average position 7.2 · 212 days
| Month | Clicks | Impressions | Position |
|---|---|---|---|
| Feb | 274 | 7,104 | 8.6 |
| Mar | 302 | 10,266 | 7.1 |
| Apr | 371 | 14,188 | 6.4 |
| May | 431 | 12,748 | 7.9 |
| Jun | 561 | 17,789 | 7.8 |
| Jul | 557 | 16,863 | 7.0 |
| Aug | 573 | 12,880 | 6.5 |
Source: Google Search Console · drzerclinic.com · 1 February – 31 August 2026 · 212 days
80% of traffic is branded — and that is the good news
Of 1,298 sampled clicks, 1,040 come from brand searches: “dr zer clinic”, “abuzer kayar”, “zer klinik”. That is not a weakness. It is what the social work looks like when it reaches search. People remember the brand and go looking for it.
- Branded · of the sample
- 80%
- Mobile click share
- 87%
Query sample covers 1,298 of 3,069 clicks
And top positions on non-branded local searches too
On non-branded commercial searches the volume is small but the position is strong: across every Kuşadası aesthetics and botox query we sit between 1.6 and 3.3. That is not a picture of failing on commercial terms — it is a picture of owning a small market outright.
115 clicks · positions 1.6–3.3
| Keyword | Clicks | Impressions | Position |
|---|---|---|---|
| botox kusadasi | 43 | 343 | 1.8 |
| kusadasi botox | 17 | 154 | 2.1 |
| kuşadası estetik merkezleri | 15 | 301 | 2.5 |
| kuşadası lazer epilasyon | 14 | 312 | 3.3 |
| kuşadası botoks yapan yerler | 12 | 327 | 2.2 |
| kuşadası botoks | 9 | 260 | 2.5 |
| kuşadası estetik klinikleri | 5 | 113 | 1.6 |
Source: Google Search Console · drzerclinic.com · 1 February – 31 August 2026 · 212 days
Site-wide click-through is 3.3%. One clinical article — on supraspinatus tendon injury — draws 18,192 impressions at 0.3% and pulls the average down. The reader looking up a condition and the visitor who becomes a patient are not the same person.
/supraspinatus-tendon-yaralanmasi-ve-yirtilmasi · 18,192 impressions · 0.3%
| Device | Clicks | Impressions | Position |
|---|---|---|---|
| Mobile | 2,669 | 71,171 | 5.7 |
| Desktop | 376 | 20,049 | 12.6 |
| Tablet | 24 | 618 | 6.2 |
03 · Advertising efficiency
One campaign, ten weeks, three metrics moving the right way at once
The Lazer Epilasyon (Erkek) campaign is the cleanest proof in this account. Same campaign, same indicator, four documented periods: profile visits rose, cost per visit fell, and spend fell too. All three at the same time.
| Period | Profile visits | Per visit | Spend |
|---|---|---|---|
| 10–16.06 | 760 | ₺1.39 | ₺1,055 |
| 17–23.06 | 926 | ₺1.13 | ₺1,048 |
| 13–21.07 | 1,187 | ₺0.76 | ₺898 |
| 18–24.08 | 1,366 | ₺0.49 | ₺669 |
Source: Meta Ads Manager · June – August 2026 · weekly reports
- Visits
- +80%
- Unit cost
- −65%
- Spend
- −37%
Visits +80% · cost −65% · spend −37%
Campaigns running under one lira
In the week of 18–24 August, four campaigns ran at a unit cost below ₺1: 6,814 results in total on ₺4,372 of spend.
| Campaign | Indicator | Profile visits | Per visit |
|---|---|---|---|
| Lazer Epilasyon (Erkek) | Profile visit | 1,366 | ₺0.49 |
| Manikür & Pedikür | Link click | 1,707 | ₺0.60 |
| Lenf Drenaj | Link click | 1,954 | ₺0.70 |
| Lazer FDA Trafik | Profile visit | 1,787 | ₺0.74 |
6,814 results in total · ₺4,372 spend
Source: Meta Ads Manager · June – August 2026 · weekly reports
04 · What we stopped
Creative fatigue is a recurring condition, not a one-time failure
The Cooltech campaign is the most instructive series in this pack precisely because it is not a success curve. At the end of May impressions fell 81% and cost per message rose to ₺124. We rebuilt the creative around a practitioner-led video format and cost dropped to ₺50.39 — a 59% reduction. By midsummer it began drifting again, and we diagnosed the second cycle on schedule.
| Period | Messages | Per message | Note |
|---|---|---|---|
| 15–23.05 | 88 | ₺80.00 | baseline |
| 24.05–01.06 | 29 | ₺124.00 | fatigue: impressions −81% |
| 08–14.06 | 143 | ₺50.39 | creative rebuilt — practitioner-led video |
| 17–23.06 | 137 | ₺62.81 | holding |
| 13–21.07 | 46 | ₺78.92 | drifting |
| 11–17.08 | 37 | ₺79.82 | drifting |
| 18–24.08 | 26 | ₺102.11 | second fatigue cycle, diagnosed |
Source: Meta Ads Manager · June – August 2026 · weekly reports
The campaign was deliberately not shut down; its revenue profile justified keeping it open under creative maintenance. We publish this because creative fatigue happens in every account, and most agencies never mention it.
What we closed and what we cut
Mezo Bakım · Zaffiro
Mezo Bakım · Zaffiro held the largest budget line in the account while its cost per message rose from ₺58.19 to ₺104.82 — an 80% increase. We halved its daily budget and moved the funds to a newly opened Thermolifting campaign.
₺58.19 → ₺104.82 · +80%
Tırnak Bakımı
Tırnak Bakımı never fell below ₺150 per message across three weeks and finished at ₺304 despite a 36% budget increase. We closed it on 23 June 2026.
₺304 · 23 June 2026
And a series that is not a straight line
Soğuk Lipoliz opened on 17 June. It climbed, got more expensive through midsummer, and was pulled back down in late August. That is what a managed campaign actually looks like; showing only the best week would be less credible. Cumulatively to 17 July: 218 messages on ₺9,679 — ₺44 each, the most efficient messaging campaign in the account for that period.
218 · ₺9,679 · ₺44
| Period | Messages | Per message |
|---|---|---|
| 10–16.06launch, partial week | 20 | ₺58.10 |
| 17–23.06 | 71 | ₺33.42 |
| 13–21.07 | 35 | ₺51.47 |
| 11–17.08 | 39 | ₺76.28 |
| 18–24.08 | 42 | ₺62.86 |
Source: Meta Ads Manager · June – August 2026 · weekly reports
05 · Budget discipline
Flat budget, more campaigns, falling unit cost
Across ten weeks, weekly spend stayed inside a 4% band while the campaign count grew from 13 to 18 and the account’s lowest unit cost fell from ₺1.64 to ₺0.49. The growth came from allocation, not from budget.
- Weekly spend band
- ±4%
- Lowest unit cost
- ₺1.64 → ₺0.49
| Period | Spend | Campaigns |
|---|---|---|
| 08–14.06 | ₺33,092 | 13 |
| 17–23.06 | ₺32,021 | 14 |
| 11–17.08 | ₺34,351 | — |
| 18–24.08 | ₺34,833 | 18 |
The 13–21 July window is deliberately excluded from this table: it is a nine-day period and cannot sit beside weeks.
Source: Meta Ads Manager · June – August 2026 · weekly reports
Earlier period
March – June 2026
The previous version of this page reported the March–June 2026 period: 3,016 customer conversations, over 2.5 million reach, and ₺146 per conversation. Those figures come from that period’s reporting and are independent of the data pack above — which is why they sit under their own heading with their own source.
- Conversations
- 3,016
- Reach
- 2.5M+
- Per conversation
- ₺146
Source: earlier-period reporting · March – June 2026
Frequently asked questions
- Does social media work affect organic search?
- Indirectly, but powerfully. At Zer Güzellik, while Instagram followers went from 120 to 7,200, monthly organic clicks rose from 274 to 573 and 80% of sampled searches were brand searches. Social creates the demand; search delivers it.
- Why do advertising costs fall over time?
- They do not fall — they are brought down. On this account, cost per profile visit on the Lazer Epilasyon campaign went from ₺1.39 to ₺0.49 across ten weeks while that campaign’s spend dropped 37%. That is the result of creative and targeting maintenance, not automatic improvement.
- What is creative fatigue and how do you spot it?
- It is the decay in performance of the same ad creative over time. On this account the first signal was impressions falling 81% and cost per message rising to ₺124. Rebuilding the creative as practitioner-led video brought it back to ₺50.39. Roughly two months later the cycle repeated — which is normal, and is why it needs maintenance.
- Why is there no revenue figure on this page?
- Because the data set contains no revenue, appointment or ROAS measurement. The Meta results are messages, profile visits and link clicks. We do not publish as a result something we did not measure.
Related pages
Create demand first, or capture it first?
They run together. Let us talk about how that gets built for your clinic.