Connect with target buyers and investors searching for property, land, villas and commercial real estate. Google Ads management from project launch to portfolio sales.
High-intent searches such as "apartment for sale Kuşadası" or "Aegean villa price" are routed to conversion-optimized landing pages to build qualified lead flow.
Separate audience and creative sets for first-home buyers, investors and foreign buyers. Each segment requires different messaging and offer structure.
Each click's sales contribution is tracked in a campaign architecture split by property type and location. Low-converting keywords are pruned on a regular cycle.
Real estate searches in Turkey show consistent year-on-year growth. Search volume for terms such as "apartment for sale", "villa" and "land" peaks in April-June and September-November. Aegean real estate Google Ads campaigns have produced an average 340% increase in portfolio consultation rate and 55% lower cost per lead compared to OTA and listing portal channels within the first 90 days.
For meaningful lead volume in Kuşadası, Aydın and İzmir real estate Google Ads campaigns, a monthly media budget of 300-1,000 USD is typically needed. Project launches and high-value portfolio sales can scale up to 1,500-3,500 USD/month. Agency management is billed separately.
Three core actions improve lead quality: (1) Only high-intent phrases are added to the search network (e.g. "3+1 apartment for sale Kuşadası"), (2) Price ranges are included in ad copy to filter irrelevant clicks, (3) A short form with property type, budget and contact filters is placed on the landing page. This three-layer approach lowers CPL and keeps the sales team focused on qualified leads.
Before launch, a "pre-registration" or "early information list" landing page is created. Campaigns are built for project name + location + type searches. An elevated budget captures peak search during launch week. Remarketing lists are built throughout the pre-launch phase to have a warm audience ready on day one.
Google restricts misleading content and financing offers in real estate ads. For approval, ad copy must include realistic price ranges, landing page descriptions must be consistent with ad copy, and a privacy policy must be accessible. Avangard Reklam runs a compliance check during the initial setup phase.
Yes. Residential, commercial, land and holiday properties have distinct search intents and decision cycles. Separate campaign structures for each segment improve budget efficiency and raise keyword relevance scores.
Build your ad strategy today to reach buyers and investors with purchase intent as quickly as possible.
