Lead Quality
Cheap leads are usually expensive
Low-cost form leads are usually low-intent; we optimise for the cost of leads that become sales, not the cost of leads. Phone reachability is the first quality signal.
🏗️ Real Estate Google Ads Specialist
Google Ads Management for Real Estate
Connect with target buyers and investors searching for property, land, villas and commercial real estate. Google Ads management from project launch to portfolio sales.
- Client rating
- 5.0 / 5
- Reporting
- Transparent monthly reporting
- First response
- WhatsApp — fast first response
Our Google Ads framework for real estate
Purchase intent capture
High-intent searches such as "apartment for sale Kuşadası" or "Aegean villa price" are routed to conversion-optimized landing pages to build qualified lead flow.
- Only high-intent phrases added to the search network
- Price ranges in ad copy filter out irrelevant clicks
- Short landing page form with property type, budget and contact filters
Buyer and investor segmentation
Separate audience and creative sets for first-home buyers, investors and foreign buyers. Each segment requires different messaging and offer structure.
- Campaign architecture split by property type and location
- Multilingual ad sets for international buyers
- Pre-registration landing page built ahead of project launches
Budget efficiency and ROAS tracking
Each click's sales contribution is tracked in a campaign architecture split by property type and location. Low-converting keywords are pruned on a regular cycle.
- Phone, form and WhatsApp conversions tracked together
- Low-performing keywords pruned on a regular cycle
- Seasonal budget adaptation for April-June and September-November peaks
First 90 days of real estate Google Ads
Weeks 1-2
Analysis & Planning
Portfolio analysis, keyword mapping, competitor bidding behavior and budget allocation planning.
Weeks 3-6
Campaign Setup
Campaigns are built, conversion tracking (form, phone, WhatsApp) is activated and first A/B tests are launched.
Months 2-3
Optimisation & Adaptation
Negative keyword pruning, lead quality feedback loop and seasonal budget adaptation.
Real client result · Restaurant & Local Business
13X Visibility Growth and 1M+ Reach in 4 Months
The optimisation discipline that brought cost per conversion down to ₺11 by running Google Ads and local SEO together is the foundation of our approach in this vertical.
13X
Visibility Growth
1M+
Reach
₺11
Cost per Conversion
Saklıbahçe Restobar — Google Ads + Local SEO delivering 36,900+ customer interactions at ₺11 cost per conversion.
Read the case studyAll case studiesWhat lands in your hands in the first 90 days?
First 30 days
Setup deliverables
- Campaign architecture by market and language
- Form, WhatsApp and phone conversion tracking setup
- Live performance dashboard access
Day 60
Optimisation deliverables
- Cost comparison report by segment
- Ad copy A/B test results
- Negative keyword and search-term cleanup
Day 90
Scaling deliverables
- Budget reallocation proposal
- Net ROAS report
- Next-quarter roadmap
What shapes your real estate Google Ads investment?
01
Target markets and CPC levels
Which countries and languages you compete in is the main variable determining click cost and total budget.
02
Competition and seasonal intensity
Bid competition rises in peak demand periods; campaign timing directly affects budget efficiency.
03
State of conversion infrastructure
If form, phone and WhatsApp tracking are missing, they enter the first-month setup scope; optimisation is impossible without accurate data.
Budget Guidance
For regional real estate campaigns we recommend 30,000-80,000 TL monthly media budget for meaningful data; this is paid to Google, the agency fee is separate.
Proposal Process
A free account analysis precedes every proposal; the written proposal includes scope and budget scenarios.
What you need to know about real estate marketing
Creative
A video tour beats a static image
Apartment tours and drone footage consistently produce lower lead costs than static portfolio images; listing page quality also carries the ad Quality Score.
Seasonality
Domestic and foreign calendars diverge
Domestic demand peaks in spring-autumn; foreign investor demand in summer and holiday periods. Campaign weight runs on a separate calendar per audience.
Key data from real estate Google Ads
Real estate searches in Turkey show consistent year-on-year growth. Search volume for terms such as "apartment for sale", "villa" and "land" peaks in April-June and September-November. Aegean real estate Google Ads campaigns have produced an average 340% increase in portfolio consultation rate and 55% lower cost per lead compared to OTA and listing portal channels within the first 90 days.
Key metrics for real estate Google Ads campaigns
Cost per lead (CPL)Phone and form conversion rateROAS by portfolio typeSearch network quality scoreRemarketing audience sizeLead-to-consultation rate
Related Services
Frequently Asked Questions
What should a real estate business budget for Google Ads?
For meaningful lead volume in Kuşadası, Aydın and İzmir real estate Google Ads campaigns, a monthly media budget of 300-1,000 USD is typically needed. Project launches and high-value portfolio sales can scale up to 1,500-3,500 USD/month.
How is lead quality improved in real estate Google Ads?
Three core actions improve lead quality: (1) Only high-intent phrases are added to the search network, (2) Price ranges are included in ad copy to filter irrelevant clicks, (3) A short form with property type, budget and contact filters is placed on the landing page.
How are Google Ads used for project launches?
Before launch, a "pre-registration" or "early information list" landing page is created. Campaigns are built for project name + location + type searches. An elevated budget captures peak search during launch week.
How are real estate Google Ads approved?
Google restricts misleading content and financing offers in real estate ads. For approval, ad copy must include realistic price ranges, landing page descriptions must be consistent with ad copy, and a privacy policy must be accessible.
Should different real estate types have separate campaigns?
Yes. Residential, commercial, land and holiday properties have distinct search intents and decision cycles. Separate campaign structures for each segment improve budget efficiency and raise keyword relevance scores.
Accelerate your real estate portfolio with Google Ads
Build your ad strategy today to reach buyers and investors with purchase intent as quickly as possible.