Review the 30 critical items you should check before launching your Google Ads campaign with this free checklist. From campaign structure to conversion tracking, negative keywords to landing page optimization — every detail is listed.
FREE GUIDE
Leave your email and we'll send it right away.
We only send the guide. No spam.
Google Ads campaigns for dental clinics have different dynamics from general e-commerce or service sector campaigns. The target audience can be both local and international; the conversion cycle is long and keyword structure varies significantly by treatment type. This checklist has been prepared with these unique conditions in mind.
The checklist is organized into 6 main categories: Campaign structure and account organization, keyword research and match types, ad copy and extensions, targeting and geographic settings, landing page and conversion optimization, tracking and reporting setup. Common mistakes to avoid are also noted separately for each category.
You can use the checklist both during the setup process for new campaigns and when auditing existing campaigns. We are now sharing these 30 items that we apply to all agency clients at every campaign launch, free of charge.
Google Ads, SEO, and social media for international dental patient acquisition.
Go to pagePerformance-focused Google Ads campaign management for clinics.
Go to pageComprehensive digital marketing for clinics, hospitals, and healthcare organizations.
Go to pageCustomized marketing strategies for health tourism clinics.
Go to pageBefore launching a campaign, make sure that conversion tracking is set up, a negative keyword list is prepared, and the landing page is mobile-friendly. This checklist presents the 30 most frequently skipped steps in order of priority.
The checklist covers critical categories such as campaign structure, keyword match types, ad copy best practices, targeting settings, bid strategies, extensions, landing page optimization, and conversion tracking. The full checklist is included in the PDF version of the guide.
For dental clinics in Turkey, the minimum effective Google Ads budget is in the range of 5,000–10,000 TL per month. For clinics targeting foreign patients, a starting budget of 15,000–30,000 TL per month is recommended. The checklist also covers how to allocate your budget across campaign types.
