Prospective international patients evaluate your clinic on Instagram and Facebook before they ever search. We build doctor identity, clinic environment and patient trust on a consistent content cadence that feeds your paid campaigns.
The difference between general social media management and health tourism social media management is regulation. Content must comply with Meta and TikTok's healthcare ad policies and target-country health promotion regulation, which requires a far more planned content calendar than a typical beauty or lifestyle account. Clinics looking to bridge into the paid layer should also see our Meta Ads for health tourism service.
The strongest signal in a patient's decision process is transparency about the doctor and the clinic environment. The content calendar regularly plans doctor introductions, team visibility and clinic tour formats.
Every post is checked against Meta's healthcare ad policy and target-country health promotion regulation before it goes live. Tone stays informative, with no outcome guarantees or exaggerated before-after framing.
Organic content builds brand trust; the best-performing posts are scaled with Meta Ads. This blended approach produces a lower cost per patient than clinics relying on paid media alone.
Weeks 1-2
Existing account audit, brand voice and content compliance check, doctor/clinic content inventory.
Weeks 3-6
Content calendar is built, first doctor introduction and clinic tour content goes live, community management begins.
Months 2-3
Best-performing content is boosted with Meta Ads, market-level language and format optimisation is applied.
Real client result · Health & Aesthetics
The content + paid model we built in the health and aesthetics vertical is the same social media structure we apply to health tourism clinics.
Lead Conversations
Cost per Conversation
Impressions
Zer Güzellik — Policy-compliant Meta Ads system at ₺146 per conversation — the framework behind our health tourism campaigns.
Read the case studyAll case studiesFirst 30 days
Day 60
Day 90
Shooting frequency for doctor introduction videos, clinic tours and patient-journey content is the main investment line.
The content and approval volume gap between single-language (TR) and multilingual (TR/EN/DE/AR) management determines the budget.
Every piece of content passing a pre-publish healthcare ad policy and regulation check is part of the process cost.
Budget Guidance
Single-language organic management for health tourism clinics starts in the 15,000-25,000 TRY monthly range; multilingual management combined with the paid layer moves above 30,000 TRY.
Proposal Process
Before any proposal we run a free account analysis: your existing content archive and brand voice are reviewed, and you receive a written proposal with scope scenarios.
Meta and TikTok restrict idealised before-after visuals under their healthcare ad policy. Before-after content not framed informatively — with doctor commentary and a realistic timeline — risks rejection or account restriction.
A prospective international patient evaluates the doctor before the clinic. Accounts without regular doctor content lose paid traffic to a low conversion rate.
In health tourism, a prospective patient is usually talking to several clinics at once. Accounts that don't respond within minutes lose generated interest to competitors.
Compliant creative on Instagram and Facebook for international patient demand.
Open pageHealth tourism Google Ads management for high-intent searches.
Open pageE-E-A-T compliant multilingual SEO infrastructure for organic patient demand.
Open pageFull digital strategy hub for health tourism clinic growth.
Open pageStrengthen the first touchpoint for international prospects with doctor identity and compliant content. Write to us for a free analysis.
