Author Profile
The author connecting content, SEO, and revenue strategy
At Avangard Reklam, he builds content, SEO, and ad strategies for growth scenarios ranging from local service companies to health tourism brands.
Demokan Ozkok is a strategist focused on digital transformation, software development, design, SEO, UI/UX, brand management, and performance advertising.
Demokan Özkök
Founder & Strategic Director
Areas of expertise
Health tourism and international patient marketing
Google Ads, Meta Ads, and conversion-focused campaign design
Local SEO, content clusters, and technical visibility improvements
Brand positioning and high-intent landing page strategy
Recent articles
Browse the full blog archiveHealth Tourism
International Patient Reviews of Turkish Clinics: 9,297 Google Reviews
Language, star ratings and owner responses in 9,297 Google reviews from 100 health tourism businesses, with sample limits, methods and downloadable data.
Google Ads
Small Market Does Not Mean Cheap Clicks: An 84-Cell Cost Study
The most expensive province for healthcare advertising in Turkey is not İstanbul but Muğla. We measured 7 industries across 12 provinces — and found our own calculator was wrong.
SEO
Turkish Word Order Changes Search Volume by up to 27x
We priced 795 keyword variants against Google Ads data. The natural Turkish order carries 26.7x the search volume of the inverted order. Data, method and limits.
Health Tourism
How to Choose a Health Tourism Agency: 2026 Guide
What should you look for when choosing a health tourism agency? A 2026 selection guide covering scope, reporting and operational fit.