Being visible on social media is no longer optional — the only question is what it should cost you. Working with a professional social media agency in Turkey costs between 8,000 TL and 35,000+ TL per month in 2026, depending on scope. This guide collects the current price bands, the factors that move them, and the agency–freelancer–in-house comparison in one place.
Social Media Agency Pricing 2026: The Short Answer
- • Starter package: 8,000–15,000 TL/month — 2 platforms, 12 posts/month, basic community management
- • Full-scope package: 20,000–35,000 TL/month — 3 platforms, content + ads management, monthly strategy report
- • Enterprise / multi-channel: 35,000+ TL/month — video-first production, multilingual content, integrated campaigns
These bands cover the management fee only; the media budget spent inside ad platforms is always planned separately. Proposals that blend the two into one line usually under-deliver on one of them.
What Are You Actually Paying For?
- • Strategy and calendar: audience analysis, content pillars, monthly publishing plan
- • Content production: design, photo and especially video — Reels/TikTok formats cost meaningfully more than static posts
- • Community management: comments, DMs and reputation monitoring; response-time commitments affect price
- • Ads management: targeting, budget optimization and conversion tracking — the most valuable and most often skipped line item
- • Reporting: not follower counts; a monthly report connecting reach, clicks, leads and sales
The 6 Factors That Set the Price
- 1. Number of platforms: Instagram + Facebook is the baseline; TikTok, LinkedIn and YouTube add production load
- 2. Content volume and format: 12 static posts and 20 posts + 8 videos do not fit the same budget
- 3. Whether ads management is included: organic-only vs ads-included packages typically differ by 50%+
- 4. Industry and compliance: healthcare and finance require approval workflows and extra review time
- 5. Languages: multilingual production (e.g. health tourism) moves the band upward
- 6. Reporting depth: dashboard access, conversion tracking and monthly strategy calls are not always standard
Agency vs Freelancer vs In-House
Freelancer offers in Turkey cluster around 4,000–10,000 TL/month and can be a reasonable start for small accounts. The risks surface later: single-person dependency, one person carrying design + video + ads expertise alone, and reporting discipline. An in-house hire — salary, tools and production costs combined — exceeds a full-scope agency package for most SMBs. Buying the team, the tools and the process as one package is the economic case for the agency model.
Plan the Ad Budget Separately
With organic reach shrinking on every platform, accounts that produce results almost always combine content with paid campaigns. For Meta ads (Instagram and Facebook), 150–300 TL per day is a sensible test floor; TikTok ads work well with campaign-based test budgets. The right number settles around your industry's cost per click — and it always sits outside the management fee.
Frequently Asked Questions
How much is social media management in Turkey?
As of 2026: starter packages run 8,000–15,000 TL/month; packages combining content and ads management start at 20,000 TL/month. The exact figure depends on platforms, content volume and ads scope.
Can I buy Instagram-only management?
Yes — single-platform management prices near the bottom of the starter band. But since content is already produced, the marginal cost of a second platform is low; two-platform packages usually win on unit cost.
Is an annual contract required?
No — but meaningful social results come from 3–6 months of consistent production. Our current package structure is published openly on our pricing page.
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