Google Ads — Obesity Surgery
Build procedure-based campaign architecture and international patient demand for gastric sleeve, gastric bypass and bariatric surgery clinics.
Our Google Ads framework for obesity surgery clinics
Procedure-based campaign architecture
Separate campaigns and ad groups for Gastric Sleeve, Gastric Bypass, Mini Bypass and revision surgery procedures. Each procedure has its own keyword set, ad copy and landing page, enabling separate bid optimisation and performance tracking per procedure.
Multilingual international targeting
Separate ad groups and localised ad copy for English (UK, Ireland, USA), Arabic (Gulf countries, Egypt) and German (Germany, Austria, Switzerland). Turkey's price advantage is highlighted in each target market.
Conversion-focused landing page strategy
Procedure-specific landing pages: patient testimonials, before/after visuals, surgeon certifications, JCI/ISO accreditation, price comparison table and WhatsApp/form-free quick contact CTA. Continuous optimisation through A/B testing and heat map analysis.
Obesity surgery Google Ads data
Turkey is one of Europe's leading destinations for bariatric surgery. 'Gastric sleeve turkey' gets 8,000+ monthly searches, 'bariatric surgery turkey' 5,000+. Clinics ranking first for these queries achieve high ROAS with a cost-per-appointment advantage. Turkey's prices are 60-70% below Western Europe — this competitive advantage creates a strong attraction element in ad copy.
First 3 months of Google Ads
- Month 1: Campaign setup, procedure-based ad groups, negative keyword list creation, conversion tracking setup, landing page optimisation.
- Month 2: A/B testing (ad copy and landing page headlines), bid strategy optimisation (Target CPA → Target ROAS transition), negative keyword expansion.
- Month 3: Performance analysis (procedure × country matrix), budget reallocation, RLSA and similar audience layers, YouTube patient testimonial campaign.
Key metrics we track
- Cost per click (CPC) — by procedure and country
- Conversion rate — click to appointment request
- ROAS — return on ad spend
- Quality score — procedure-based ad groups
- Display ad CTR — Discovery campaigns
- Phone call conversion — call extension performance
Frequently Asked Questions
Why is Google Ads critical for obesity surgery clinics?+
Looking at monthly Google search volumes: 'gastric sleeve turkey' gets 8,000+, 'bariatric surgery turkey' 5,000+, 'obesity surgery turkey' 2,500+ searches. Clinics appearing on the first page for these queries generate fast appointment requests. Since obesity surgery is a one-time high-value procedure, the return potential of Google Ads investment is very high.
How is an obesity surgery Google Ads campaign architecture built?+
Recommended structure: separate campaigns for Gastric Sleeve, Gastric Bypass and Mini Bypass procedures. Language-based ad groups (English, Arabic, German) and procedure-specific landing page per campaign. Search network (high intent), Discovery (awareness) and YouTube (patient testimonial videos) channels work together.
What should the gastric sleeve Turkey keyword strategy look like?+
High intent: 'gastric sleeve turkey cost', 'bariatric surgery turkey', 'obesity surgery turkey price'. Comparison: 'gastric sleeve turkey vs uk', 'gastric bypass turkey review'. Local: 'istanbul bariatric surgery', 'izmir obesity surgery'. Long-tail: 'gastric sleeve turkey 2026 cost', 'best bariatric surgeon turkey'. Arabic: 'عملية تكميم المعدة تركيا'.
Which Google Ads match types should be used for obesity surgery?+
A combination of phrase and exact match is recommended instead of broad match modifier. Procedure terms (gastric sleeve, gastric bypass) exact match; general queries (obesity surgery turkey) phrase match. Negative keywords: 'free', 'NHS', 'diet pill', 'non-surgical'. RLSA bid increases are applied to website visitors.
What should the budget be for an obesity surgery Google Ads campaign?+
600-1,200 USD per month is recommended to start. CPC for highly competitive keywords like 'gastric sleeve turkey' ranges from 2-6 USD. Click-to-appointment conversion rate targets 5-10% with an optimised landing page. Given the single appointment value, ROAS potential is high.
Build a campaign for your clinic
Grow international patient demand for gastric sleeve and bariatric surgery procedures with Google Ads. Write to us for a free campaign analysis.
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