Weight-loss ads are the most tightly policed category
Both Google and Meta heavily restrict copy and visuals pointing at weight or body image; "lose Y kg" framing gets rejected outright. Compliant messaging focuses on health outcomes and process.
Procedure-based Google Ads campaign architecture and international patient acquisition for gastric sleeve, gastric bypass, mini bypass and gastric balloon clinics.
Separate campaigns and landing pages for gastric sleeve, gastric bypass (Roux-en-Y), mini bypass, revision bariatric surgery and gastric balloon procedures. Each procedure optimised to its own target audience and price reference.
Separate ad groups for English ('gastric sleeve turkey', 'bariatric surgery turkey'), German ('Magenband Türkei', 'Magenbypass Türkei') and Arabic language segments. Personalised ad copy per language and country reduces cost per patient.
WhatsApp clicks, online consultation forms and phone calls connected to Google Ads conversion tracking. Consultation-to-appointment funnel monitored integrated with CRM. Campaigns continuously improved with monthly optimisation reports.
Month 1
Keyword research, competitor analysis, procedure-based campaign architecture design, landing page briefs and conversion tracking setup.
Month 2
Gastric sleeve and bypass campaign launch, ad copy A/B testing, negative keyword list creation, bid strategy optimisation.
Month 3
Mini bypass and gastric balloon campaigns, German and Arabic ad groups, similar audience targeting, monthly cost-per-patient report.
Real client result · Restaurant & Local Business
The optimisation discipline that brought cost per conversion down to ₺11 by running Google Ads and local SEO together is the foundation of our approach in this vertical.
Visibility Growth
Reach
Cost per Conversion
Saklıbahçe Restobar — Google Ads + Local SEO delivering 36,900+ customer interactions at ₺11 cost per conversion.
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Which countries and languages you compete in is the main variable determining click cost and total budget.
Bid competition rises in peak demand periods; campaign timing directly affects budget efficiency.
If form, phone and WhatsApp tracking are missing, they enter the first-month setup scope; optimisation is impossible without accurate data.
Budget Guidance
For international bariatric segments we recommend 1,500-3,500 USD monthly media budget for meaningful data; this is paid to Google, the agency fee is separate.
Proposal Process
A free account analysis precedes every proposal; the written proposal includes scope and budget scenarios.
Both Google and Meta heavily restrict copy and visuals pointing at weight or body image; "lose Y kg" framing gets rejected outright. Compliant messaging focuses on health outcomes and process.
BMI and comorbidity criteria are the patient’s first question; pages offering eligibility pre-assessment filter low-intent traffic and raise consultation quality.
Bariatric decisions mature through support communities and patient stories; continuity and re-engagement beat one-off campaigns on cost per consultation.
Turkey is one of Europe's leading destinations for bariatric surgery. Gastric sleeve prices in Turkey range 3,000-5,500 EUR; in the UK 8,000-14,000 EUR. CPC for high-intent queries like 'gastric sleeve turkey' and 'bariatric surgery turkey cost' ranges 3-9 USD; the procedure value quickly amortises the budget.
Let us optimise your Bariatric Surgery Turkey campaign. Write to us for a free clinic analysis.