Google Ads — IVF & Fertility
Build procedure-based campaign architecture and international patient demand for IVF, ICSI, donor egg and frozen embryo transfer clinics.
Our Google Ads framework for IVF clinics
Procedure-based campaign architecture
Separate campaigns and ad groups for IVF, ICSI, donor egg and frozen embryo transfer procedures. Each procedure has its own keyword set, ad copy and landing page, enabling separate bid optimisation and performance tracking per procedure.
Multilingual international targeting
Separate ad groups and localised ad copy for English (UK, Ireland, USA), Arabic (Gulf countries, Middle East) and German (Germany, Austria, Switzerland). Turkey's price advantage and high success rates are highlighted in each target market.
Conversion-focused landing page strategy
Procedure-specific landing pages: success rate data, embryo quality standards, surgeon/embryologist profiles, JCI/ISO accreditation, price package table and WhatsApp/form-free quick contact CTA. Continuous optimisation through A/B testing and heat map analysis.
IVF Turkey Google Ads data
Turkey is one of Europe's most competitive destinations for IVF treatment. 'IVF turkey' gets 6,500+ monthly searches, 'egg donation turkey' 3,000+. Clinics ranking first for these queries achieve high ROAS with a cost-per-consultation advantage. Turkey's prices are 50-70% below Western Europe and success rates are above the European average.
First 3 months of Google Ads
- Month 1: Campaign setup, procedure-based ad groups (IVF, ICSI, donor egg), negative keyword list, conversion tracking, landing page optimisation.
- Month 2: A/B testing (ad copy and landing page headlines), bid strategy optimisation (Target CPA → Target ROAS), negative keyword expansion, call extension performance.
- Month 3: Performance analysis (procedure × country matrix), budget reallocation, RLSA and similar audience layers, YouTube clinic tour campaign.
Key metrics we track
- Cost per click (CPC) — by procedure and country
- Conversion rate — click to consultation request
- ROAS — return on ad spend
- Quality score — procedure-based ad groups
- Display ad CTR — Discovery campaigns
- Phone call conversion — call extension performance
Frequently Asked Questions
Why is Google Ads critical for IVF and fertility clinics?+
Monthly Google search volumes: 'IVF turkey' gets 6,500+, 'ivf treatment turkey' 4,000+, 'tup bebek türkiye' 3,500+ searches. Clinics appearing on the first page for these queries generate fast consultation requests. Since IVF is a high-value and emotionally driven decision, the return potential of Google Ads investment is very high.
How is a Google Ads campaign architecture built for IVF clinics?+
Recommended structure: separate campaigns for IVF, ICSI, donor egg and frozen embryo transfer procedures. Language-based ad groups (English, Arabic, German) and procedure-specific landing page per campaign. Search network (high intent), Discovery (awareness) and YouTube (clinic tour videos) channels work together.
What should the IVF Turkey keyword strategy look like?+
High intent: 'IVF turkey cost', 'ivf treatment turkey price', 'egg donation turkey'. Comparison: 'IVF turkey vs uk', 'IVF turkey success rate'. Local: 'istanbul fertility clinic', 'izmir ivf centre'. Long-tail: 'best IVF clinic turkey 2026', 'IVF turkey success rate'. Arabic: 'أطفال الأنابيب تركيا'.
Which match types and negative keywords should be used in IVF Google Ads?+
Procedure terms (IVF, ICSI, egg donation) exact match; general queries (fertility clinic turkey) phrase match. Negative keywords: 'natural', 'free', 'NHS', 'herbal', 'adoption'. RLSA bid increases applied to users who visited the site but did not complete a form. Disabling Google Search Partners is recommended.
How should budget and conversion targets be set for an IVF Google Ads campaign?+
800-1,500 USD per month is recommended to start. CPC for highly competitive keywords like 'IVF turkey cost' ranges from 2-7 USD. Click-to-consultation conversion rate targets 4-9% with an optimised landing page. Donor egg and frozen embryo packages have high average values, making ROAS potential strong.
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Grow international patient demand for IVF and fertility procedures with Google Ads. Write to us for a free campaign analysis.
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