Avangard Reklam
⚡ IVF & Fertility Google Ads Specialist

Google Ads — IVF & Fertility

Build procedure-based campaign architecture and international patient demand for IVF, ICSI, donor egg and frozen embryo transfer clinics.

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Our Google Ads framework for IVF clinics

Procedure-based campaign architecture

Separate campaigns and ad groups for IVF, ICSI, donor egg and frozen embryo transfer procedures. Each procedure has its own keyword set, ad copy and landing page.

  • Isolated campaign structures with separate bid optimisation per procedure
  • Procedure-specific landing pages: success rates, price tables, surgeon profiles
  • Negative keyword lists to eliminate low-intent clicks
  • Performance reported in a procedure × country matrix

Multilingual international targeting

Separate ad groups and localised ad copy for English (UK, Ireland, USA), Arabic (Gulf countries, Middle East) and German (Germany, Austria, Switzerland).

  • Isolated keyword sets and ad copy for each target language
  • Turkey's price advantage and success rates highlighted in every market
  • Geographic targeting refined to country and city level

Conversion-focused landing page strategy

Procedure-specific landing pages: success rate data, embryo quality standards, JCI/ISO accreditation, price package table and WhatsApp quick contact CTA.

  • Continuous optimisation through A/B testing and heat map analysis
  • Multi-channel conversion tracking via WhatsApp and CRM
  • RLSA bid boosts for visitors who viewed but did not submit a form

First 3 months of Google Ads

Month 1

Setup & Configuration

Campaign setup, procedure-based ad groups (IVF, ICSI, donor egg), negative keyword list, conversion tracking, landing page optimisation.

Month 2

Testing & Optimisation

A/B testing (ad copy and landing page headlines), bid strategy optimisation (Target CPA → Target ROAS), negative keyword expansion, call extension performance.

Month 3

Scaling & Analysis

Performance analysis (procedure × country matrix), budget reallocation, RLSA and similar audience layers, YouTube clinic tour campaign.

Real client result · Restaurant & Local Business

13X Visibility Growth and 1M+ Reach in 4 Months

The optimisation discipline that brought cost per conversion down to ₺11 by running Google Ads and local SEO together is the foundation of our approach in this vertical.

13X

Visibility Growth

1M+

Reach

₺11

Cost per Conversion

Saklıbahçe Restobar — Google Ads + Local SEO delivering 36,900+ customer interactions at ₺11 cost per conversion.

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What lands in your hands in the first 90 days?

First 30 days

Setup deliverables

  • Campaign architecture by market and language
  • Form, WhatsApp and phone conversion tracking setup
  • Live performance dashboard access

Day 60

Optimisation deliverables

  • Cost comparison report by segment
  • Ad copy A/B test results
  • Negative keyword and search-term cleanup

Day 90

Scaling deliverables

  • Budget reallocation proposal
  • Net ROAS report
  • Next-quarter roadmap

What shapes your IVF Google Ads investment?

01

Target markets and CPC levels

Which countries and languages you compete in is the main variable determining click cost and total budget.

02

Competition and seasonal intensity

Bid competition rises in peak demand periods; campaign timing directly affects budget efficiency.

03

State of conversion infrastructure

If form, phone and WhatsApp tracking are missing, they enter the first-month setup scope; optimisation is impossible without accurate data.

Budget Guidance

For international IVF segments we recommend 1,000-3,000 USD monthly media budget for meaningful data; this is paid to Google, the agency fee is separate.

Proposal Process

A free account analysis precedes every proposal; the written proposal includes scope and budget scenarios.

What you need to know about IVF marketing

Ad Policy

Success-rate promises get rejected

IVF is a sensitive health category: personalised targeting is restricted and "guaranteed pregnancy" implications are banned by both policy and regulation. Messaging focuses on clinical experience and process.

Privacy

Privacy is the precondition of conversion

The fertility journey is what patients share least; one-to-one private channels like WhatsApp clearly out-convert form flows. Empathetic, non-judgemental language is mandatory.

Market Note

Regulatory advantage is the market message

Age and procedure restrictions in some European countries channel clear demand to clinics in Turkey; content that knows the source market’s regulation converts best.

IVF Turkey Google Ads data

Turkey is one of Europe's most competitive destinations for IVF treatment. "IVF turkey" gets 6,500+ monthly searches, "egg donation turkey" 3,000+. Clinics ranking first for these queries achieve high ROAS with a cost-per-consultation advantage. Turkey's prices are 50-70% below Western Europe and success rates are above the European average.

Key metrics we track

Cost per click (CPC) — by procedure and countryConversion rate — click to consultation requestROAS — return on ad spendQuality score — procedure-based ad groupsDisplay ad CTR — Discovery campaignsPhone call conversion — call extension performance

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Frequently Asked Questions

Why is Google Ads critical for IVF and fertility clinics?
Monthly Google search volumes: 'IVF turkey' gets 6,500+, 'ivf treatment turkey' 4,000+, 'tup bebek türkiye' 3,500+ searches. Clinics appearing on the first page for these queries generate fast consultation requests. Since IVF is a high-value and emotionally driven decision, the return potential of Google Ads investment is very high.
How is a Google Ads campaign architecture built for IVF clinics?
Recommended structure: separate campaigns for IVF, ICSI, donor egg and frozen embryo transfer procedures. Language-based ad groups (English, Arabic, German) and procedure-specific landing page per campaign. Search network (high intent), Discovery (awareness) and YouTube (clinic tour videos) channels work together.
What should the IVF Turkey keyword strategy look like?
High intent: 'IVF turkey cost', 'ivf treatment turkey price', 'egg donation turkey'. Comparison: 'IVF turkey vs uk', 'IVF turkey success rate'. Local: 'istanbul fertility clinic', 'izmir ivf centre'. Long-tail: 'best IVF clinic turkey 2026'. Arabic: 'أطفال الأنابيب تركيا'.
Which match types and negative keywords should be used in IVF Google Ads?
Procedure terms (IVF, ICSI, egg donation) exact match; general queries (fertility clinic turkey) phrase match. Negative keywords: 'natural', 'free', 'NHS', 'herbal', 'adoption'. RLSA bid increases applied to users who visited the site but did not complete a form.
How should budget and conversion targets be set for an IVF Google Ads campaign?
800-1,500 USD per month is recommended to start. CPC for highly competitive keywords like 'IVF turkey cost' ranges from 2-7 USD. Click-to-consultation conversion rate targets 4-9% with an optimised landing page.

Build a campaign for your clinic

Grow international patient demand for IVF and fertility procedures with Google Ads. Write to us for a free campaign analysis.

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Last updated: June 5, 2026