Separate campaigns and ad groups for IVF, ICSI, donor egg and frozen embryo transfer procedures. Each procedure has its own keyword set, ad copy and landing page.
Isolated campaign structures with separate bid optimisation per procedure
Negative keyword lists to eliminate low-intent clicks
Performance reported in a procedure × country matrix
Multilingual international targeting
Separate ad groups and localised ad copy for English (UK, Ireland, USA), Arabic (Gulf countries, Middle East) and German (Germany, Austria, Switzerland).
Isolated keyword sets and ad copy for each target language
Turkey's price advantage and success rates highlighted in every market
Geographic targeting refined to country and city level
Performance analysis (procedure × country matrix), budget reallocation, RLSA and similar audience layers, YouTube clinic tour campaign.
Real client result · Restaurant & Local Business
13X Visibility Growth and 1M+ Reach in 4 Months
The optimisation discipline that brought cost per conversion down to ₺11 by running Google Ads and local SEO together is the foundation of our approach in this vertical.
13X
Visibility Growth
1M+
Reach
₺11
Cost per Conversion
Saklıbahçe Restobar — Google Ads + Local SEO delivering 36,900+ customer interactions at ₺11 cost per conversion.
If form, phone and WhatsApp tracking are missing, they enter the first-month setup scope; optimisation is impossible without accurate data.
Budget Guidance
For international IVF segments we recommend 1,000-3,000 USD monthly media budget for meaningful data; this is paid to Google, the agency fee is separate.
Proposal Process
A free account analysis precedes every proposal; the written proposal includes scope and budget scenarios.
What you need to know about IVF marketing
Ad Policy
Success-rate promises get rejected
IVF is a sensitive health category: personalised targeting is restricted and "guaranteed pregnancy" implications are banned by both policy and regulation. Messaging focuses on clinical experience and process.
Privacy
Privacy is the precondition of conversion
The fertility journey is what patients share least; one-to-one private channels like WhatsApp clearly out-convert form flows. Empathetic, non-judgemental language is mandatory.
Market Note
Regulatory advantage is the market message
Age and procedure restrictions in some European countries channel clear demand to clinics in Turkey; content that knows the source market’s regulation converts best.
IVF Turkey Google Ads data
Turkey is one of Europe's most competitive destinations for IVF treatment. "IVF turkey" gets 6,500+ monthly searches, "egg donation turkey" 3,000+. Clinics ranking first for these queries achieve high ROAS with a cost-per-consultation advantage. Turkey's prices are 50-70% below Western Europe and success rates are above the European average.
Key metrics we track
Cost per click (CPC) — by procedure and countryConversion rate — click to consultation requestROAS — return on ad spendQuality score — procedure-based ad groupsDisplay ad CTR — Discovery campaignsPhone call conversion — call extension performance
Why is Google Ads critical for IVF and fertility clinics?
Monthly Google search volumes: 'IVF turkey' gets 6,500+, 'ivf treatment turkey' 4,000+, 'tup bebek türkiye' 3,500+ searches. Clinics appearing on the first page for these queries generate fast consultation requests. Since IVF is a high-value and emotionally driven decision, the return potential of Google Ads investment is very high.
How is a Google Ads campaign architecture built for IVF clinics?
Recommended structure: separate campaigns for IVF, ICSI, donor egg and frozen embryo transfer procedures. Language-based ad groups (English, Arabic, German) and procedure-specific landing page per campaign. Search network (high intent), Discovery (awareness) and YouTube (clinic tour videos) channels work together.
What should the IVF Turkey keyword strategy look like?
Which match types and negative keywords should be used in IVF Google Ads?
Procedure terms (IVF, ICSI, egg donation) exact match; general queries (fertility clinic turkey) phrase match. Negative keywords: 'natural', 'free', 'NHS', 'herbal', 'adoption'. RLSA bid increases applied to users who visited the site but did not complete a form.
How should budget and conversion targets be set for an IVF Google Ads campaign?
800-1,500 USD per month is recommended to start. CPC for highly competitive keywords like 'IVF turkey cost' ranges from 2-7 USD. Click-to-consultation conversion rate targets 4-9% with an optimised landing page.
Build a campaign for your clinic
Grow international patient demand for IVF and fertility procedures with Google Ads. Write to us for a free campaign analysis.
