Brand Identity Design & Management

Brand Consulting
Step Beyond the Line

We design your brand not just as a logo, but as a living entity. Leave a lasting mark in the market with your corporate identity and story.

Our Identity Services

Logo Design

Minimalist, memorable, unique logo designs reflecting your brand's DNA.

Color Palette

Using the psychological power of colors to precisely formulate appealing palettes.

Typography Strategy

Combining readability and aesthetics through strong, character-filled font families.

Brand Guidelines

Digital or printed manual encompassing your entire vision and logo rules.

Corporate Visual Identity

Complete series of visual designs including letterheads, business cards, social media templates.

Brand Story

Persuasive and sincere corporate vision/story text echoing in potential clients.

Why Professional Identity?

01

Sharp Differentiation

We create a design language that sharply differentiates you from competitors, winning a unique market position.

02

Emotional Connection

We build brand loyalty with color psychology and visual strategy that creates emotional bonds with your target audience.

03

Consistent Stance

100% consistent stance across all platforms through comprehensive brand guidelines and application standards.

04

Lasting Value

Strategic brand identity investment that creates long-term enduring value and brand legacy.

Corporate Identity Design

Corporate identity design is the most critical process defining your brand's visual and strategic stance. Presenting logo, color palette, typography, and visual language as a consistent whole builds trust and professionalism in your target audience. At Avangard, we see corporate identity design not just as a visual exercise but as a strategic investment strengthening your market position.

For a successful corporate identity design, beyond visual elements, your brand's story, tone of voice, and corporate communication strategy must be defined. We run our identity work integrated with our web design agency team, bringing your digital presence under one consistent roof. We also support your brand growth with our digital marketing agency services.

Our Construction Process

Step 1

Discovery & Analysis

Deeply bringing your business, vision, and market to the table, extracting SWOT data.

Step 2

Strategy Generation

Drawing your visionary roadmap to establish an unrivaled brand perception.

Step 3

Creative Design

Realizing logos, colors, and forms with an aesthetic, premium language from the gained brief.

Step 4

Manifesto & Guide

Delivering your brand universe by making designs into a systematic guide.

Real client result · Beauty & Aesthetics

3,016 Customer Conversations, 2.5M+ Reach

3,016

Customer Conversations

2.5M+

Reach

₺146

Cost per Conversation

Zer Güzellik — Multi-layer Meta Ads strategy delivering ₺577K+ budget managed and 6.5M+ impressions in 3 months.

Read the case studyAll case studies

Frequently Asked Questions

What does brand consulting include?
It covers the entire branding process: brand positioning, logo and visual identity design, brand voice and tone, corporate identity guidelines, color palette and typography selection.
How long does brand identity creation take?
A comprehensive brand identity project takes 4-8 weeks including research, strategy and design phases. Logo design and core identity elements are ready in 2-3 weeks.
Can you rebrand my existing brand?
Yes, we transform your existing brand into a modern, competitive identity while preserving its strengths. During rebranding we carefully maintain customer perception.
What does a corporate identity agency do?
A corporate identity agency standardizes core identity elements — logo, color palette, typography, letterhead and business cards — into a single brand guideline. We add positioning and brand story to this process; execution runs together with our premium design team.

Do You Just Have a Logo?

Or would you like to have a strong brand? Book your appointment right away to meet our beyond-the-line identity design packages.

Last updated: June 18, 2026