Creative Performance Reporting
An analytics and reporting service that uses data to reveal which creatives are working, which are beginning to fatigue, and what needs to be done in the next production cycle.
Analytics Modules
Delivery Scope
Creative Metric Definition
Identification of CTR, hook rate, frequency, relevance score and fatigue threshold metrics specific to brand and campaign objectives.
Ad Fatigue Analysis
Fatigue detection based on frequency increase, CTR decline and engagement collapse, plus creative refresh timing recommendations.
Content Performance Comparison
Side-by-side comparative performance analysis of different format, message, visual language and call-to-action variants.
Channel-Based Creative Analysis
Creative performance layer analysis specific to each of Meta, Google, TikTok and organic channels.
Monthly Creative Report
A monthly creative performance report readable at executive level and actionable for the production team.
Optimisation Recommendations
Format, message, hook and distribution recommendations for the next production cycle; prioritised action list.
Why Us?
What Sets Us Apart
Creative and media speak the same language
We bridge creative teams and media buying teams with a shared data language, backing production decisions with evidence.
Fatigue thresholds detected early
We algorithmically monitor frequency increases and CTR declines, refreshing your creatives before budget is wasted.
Channel-specific analysis
We work with metrics unique to Meta, Google and TikTok — no one-size-fits-all reporting.
Integrated into the production cycle
Reports are not shelf decoration — we deliver prioritised action lists for the next creative production cycle.
Account control stays with you
Secure access is granted to your ad accounts; account ownership and data control always remain with the client.
How creative reporting scopes are determined
Every scope is adapted to active ad investment volume and number of channels. The core report starts with a single channel; comprehensive intelligence covers all channels and production planning.
Single channel
Core Report
Monthly fatigue analysis and brief optimisation recommendations — one platform account
2–4 channels
Multi-Channel
Performance comparison and monthly action report — integrated channel view
All channels
Full Intelligence
Content cycle tracking, executive report and production planning support
How We Work
Strategic Process
Metric Infrastructure
Existing ad accounts are connected; creative metrics and fatigue thresholds are defined.
Analysis and Comparison
Creative performance data is processed and compared by channel and format.
Report and Optimisation
Monthly report is produced and action recommendations for the next production cycle are delivered.
Real client result · Beauty & Aesthetics
3,016 Customer Conversations, 2.5M+ Reach
Customer Conversations
Reach
Cost per Conversation
Zer Güzellik — Multi-layer Meta Ads strategy delivering ₺577K+ budget managed and 6.5M+ impressions in 3 months.
Read the case studyAll case studiesFrequently Asked Questions
Which ad platforms do you analyse?
How often are reports delivered?
Do we need to give access to our own ad accounts?
How does this differ from general analytics reporting?
How is ad fatigue detected?
Which metrics are tracked?
Where It Connects
Creative Production
The creative family page creative performance reporting sits inside.
Integrated Creative Production
The creative production layer directed by performance data.
Meta Ads
The channel where ad fatigue and A/B creative tests are most heavily conducted.
Google Ads
The channel where creative performance is measured in search and display advertising.
TikTok Ads
Short video channel analysis where video format and hook effectiveness are measured.
Detect ad fatigue before it shows up in results.
In a creative analytics session we evaluate the data potential in your existing accounts together.
Related Services
Creative Production
The creative family page creative performance reporting sits inside.
Integrated Creative Production
The creative production layer directed by performance data.
Growth Systems
The broader analytics infrastructure for channel attribution and growth measurement.
Meta Ads
The channel where ad fatigue and A/B creative tests are most heavily conducted.
Google Ads
The channel where creative performance is measured in search and display.
TikTok Ads
Short video channel analysis where hook effectiveness is measured.