Ad Policy
Health category restrictions apply
Eye surgery ads fall under personalisation-restricted health categories; promises like "100% guaranteed vision" get rejected. Policy-compliant framing removes disapproval risk.
Eye Surgery Google Ads Specialist
Google Ads — Eye Surgery
Procedure-based Google Ads campaign architecture and international patient acquisition for LASIK, PRK, cataract and multifocal lens clinics.
- Client rating
- 5.0 / 5
- Reporting
- Transparent monthly reporting
- First response
- WhatsApp — fast first response
Our Google Ads framework for eye clinics
Procedure-based campaign architecture
Separate campaigns and landing pages for LASIK, PRK, LASEK, femtosecond LASIK, cataract surgery and multifocal lens procedures. Each procedure optimised to its own target audience and price reference; prevents internal competition, increases quality score.
- Isolated campaign and landing page per eye procedure
- Separate keyword groups for LASIK, PRK and cataract
- Bid optimisation by procedure × language × country matrix
Multilingual international targeting
Separate ad groups for English ('LASIK turkey', 'laser eye surgery istanbul'), German ('LASIK Türkei', 'Augenoperation Türkei') and Arabic language segments. Personalised ad copy per language and country reduces cost per patient.
- Isolated language segments for English, German and Arabic
- Local language and price-advantage message per country
- Language-based quality score and conversion rate optimisation
Online examination and WhatsApp integration
WhatsApp clicks, online examination forms and phone calls connected to Google Ads conversion tracking. Consultation-to-appointment conversion funnel monitored integrated with CRM. Campaigns continuously improved with monthly optimisation reports.
- Conversion tracking linking WhatsApp clicks and form fills to Google Ads
- Consultation-to-appointment funnel CRM integration
- Monthly performance report and optimisation cycle
Campaign launch: first 10 weeks
Weeks 1-2
Research & Setup
Keyword research, competitor analysis, procedure-based campaign architecture design, landing page briefs and conversion tracking setup.
Weeks 3-6
Launch & Optimisation
LASIK and PRK campaign launch, ad copy A/B testing, negative keyword list creation, bid strategy optimisation.
Months 2-3
Expansion & Reporting
Cataract and multifocal lens campaigns, German and Arabic ad groups, similar audience targeting, monthly cost-per-patient report.
Real client result · Restaurant & Local Business
13X Visibility Growth and 1M+ Reach in 4 Months
The optimisation discipline that brought cost per conversion down to ₺11 by running Google Ads and local SEO together is the foundation of our approach in this vertical.
13X
Visibility Growth
1M+
Reach
₺11
Cost per Conversion
Saklıbahçe Restobar — Google Ads + Local SEO delivering 36,900+ customer interactions at ₺11 cost per conversion.
Read the case studyAll case studiesWhat lands in your hands in the first 90 days?
First 30 days
Setup deliverables
- Campaign architecture by market and language
- Form, WhatsApp and phone conversion tracking setup
- Live performance dashboard access
Day 60
Optimisation deliverables
- Cost comparison report by segment
- Ad copy A/B test results
- Negative keyword and search-term cleanup
Day 90
Scaling deliverables
- Budget reallocation proposal
- Net ROAS report
- Next-quarter roadmap
What shapes your eye surgery Google Ads investment?
01
Target markets and CPC levels
Which countries and languages you compete in is the main variable determining click cost and total budget.
02
Competition and seasonal intensity
Bid competition rises in peak demand periods; campaign timing directly affects budget efficiency.
03
State of conversion infrastructure
If form, phone and WhatsApp tracking are missing, they enter the first-month setup scope; optimisation is impossible without accurate data.
Budget Guidance
For international eye surgery segments we recommend 1,000-2,500 USD monthly media budget for meaningful data; this is paid to Google, the agency fee is separate.
Proposal Process
A free account analysis precedes every proposal; the written proposal includes scope and budget scenarios.
What you need to know about eye surgery marketing
Trust Signal
Technology names carry trust
Technology names like LASIK, SMILE and trifocal lenses are the search intent itself; the device portfolio and surgeon experience must be visible on the landing page.
Seasonality
The pre-summer demand peak is clear
Motivation to ditch glasses peaks in spring and before summer; for holiday-combined treatment plans, campaign weight increases 4-6 weeks ahead.
LASIK Turkey opportunity data
Turkey is one of Europe's leading destinations for eye surgery. LASIK prices in Turkey range 800-1,500 EUR (both eyes); in the UK or Germany 2,500-4,500 EUR. CPC for high-intent queries like 'LASIK turkey' and 'laser eye surgery turkey cost' ranges 2-7 USD; the procedure value quickly amortises the budget. The cataract segment also carries significant patient volume.
Key metrics we track
Cost per click (CPC) — procedure-basedConversion rate — click to examination requestQuality Score — ad group level weeklyWhatsApp + form conversion volume — dailyCost per patient (CPL) — monthlyROAS — return on ad spend
Related Services
Frequently Asked Questions
Why is Google Ads effective for eye clinics?
Monthly Google search volumes: 'LASIK turkey' 6,000+, 'laser eye surgery istanbul' 2,500+, 'eye surgery turkey cost' 2,000+, 'best LASIK clinic turkey' 1,500+. These queries are made with high purchase intent — the patient has made the treatment decision and is comparing clinics. Google Ads generates instant conversions at this stage.
How should an eye surgery Google Ads campaign be structured?
Procedure-based campaign architecture: LASIK, PRK/LASEK, femtosecond LASIK, cataract surgery, multifocal/trifocal lens handled in separate campaigns. Separate keyword groups and procedure-specific landing pages for each procedure. Multilingual targeting with English, German and Arabic ad groups.
Which keywords should be prioritised in eye surgery ads?
High intent: 'LASIK turkey cost', 'laser eye surgery istanbul price', 'cataract surgery turkey'. Comparison: 'LASIK turkey vs uk cost', 'eye surgery turkey reviews'. Specific: 'femtosecond LASIK istanbul', 'multifocal lens turkey', 'PRK surgery turkey'. German: 'LASIK Türkei Kosten', 'Augenoperation Türkei'. Negatives: 'DIY', 'home remedy' segmented out.
How is the conversion rate increased in eye surgery Google Ads?
Turkey's 50-65% price advantage over Western Europe on the landing page, surgeon certification (ESCRS/AAO membership), clinic accreditation, patient reviews and free online examination offer increase conversions. WhatsApp and online examination goal must be connected to Google Ads. Average target: 5-9% click-to-examination-request rate.
How should the budget be planned for an eye surgery campaign?
CPC for competitive keywords like 'LASIK turkey' ranges 2-8 USD. Starting with a monthly test budget of 800-2,000 USD is feasible. LASIK procedure generates average value of 1,000-2,500 EUR; at 5-8% conversion rate, cost per patient drops to 5-12% of budget. Budget is scaled as campaign data matures.
Free campaign analysis for your clinic
Let us optimise your LASIK Turkey campaign. Write to us for a free clinic analysis.