Generate international patient demand with procedure-based Google Ads campaigns for rhinoplasty, liposuction, breast augmentation and body contouring procedures.
A separate campaign and dedicated landing page for each aesthetic procedure (rhinoplasty, liposuction, breast augmentation, facelift). This structure maximises quality scores, optimises cost per conversion per procedure and directs budget to the most profitable procedures.
Separate ad sets and language-matched landing pages for the UK, Germany and Gulf countries. Copy with local language, certification emphasis and price comparison in each market increases conversion.
Procedure-focused landing pages with price transparency, doctor profile, JCI/ISO certification, before-and-after gallery and WhatsApp button. Each element builds clinic trust and encourages form completion.
Real client result · Beauty & Aesthetics
The campaign discipline that produced 3,016 customer conversations in 3 months in the aesthetics and beauty vertical — multi-layer structure, conversation-based conversion tracking, health-policy compliance — is the same framework we apply to plastic surgery campaigns.
Customer Conversations
Reach
Cost per Conversation
Zer Güzellik — Multi-layer Meta Ads strategy delivering ₺577K+ budget managed and 6.5M+ impressions in 3 months.
Read the case studyAll case studiesWeeks 1-2
Keyword research (procedure × language × country), negative keyword list, campaign architecture design and landing page briefing.
Weeks 3-6
Campaigns go live, procedure-based ad copy is A/B tested, conversion tracking (form + WhatsApp click) is set up.
Months 2-3
Performance data is analysed, budget is shifted to the highest-ROAS procedure and market, remarketing layer is added.
In plastic surgery Google Ads management, every month ends with concrete deliverables:
First 30 days
Day 60
Day 90
Instead of a fixed price list, we openly share the variables that determine the investment:
For high-volume procedures like rhinoplasty and liposuction, 'rhinoplasty turkey' clicks run in the 1.5-4 USD band; niche procedures are cheaper but lower-volume. The mix is the main budget driver.
UK, DACH and Gulf markets differ in click cost and trust expectations; how many markets you compete in determines both media budget and landing page needs.
In plastic surgery, conversion is carried by surgeon profile, clinic environment and patient-experience content. If these assets are ready, investment concentrates on media; if not, production joins the scope.
If multilingual landing pages, WhatsApp flow and the patient-coordinator process are missing, they enter the first-month setup scope; without them, expensive clicks go to waste.
Budget Guidance
For international plastic surgery segments we recommend 2,000-4,000 USD monthly media budget for meaningful test data. This is the ad budget paid to Google; the agency fee is separate.
Proposal Process
Before any proposal we run a free clinic analysis: your target procedures, current account and conversion infrastructure are reviewed; the written proposal includes scope and budget scenarios.
Three field-learned notes on managing campaigns in this vertical:
Google treats plastic surgery as a personalised-advertising-restricted health category: remarketing lists cannot be used and "guaranteed result" implications get rejected. Without a policy-compliant account architecture, suspension risk is high.
Plastic surgery patients choose a surgeon, not a clinic: board certification, case volume and patient reviews must be visible on the landing page. On pages with a weak surgeon profile, clicks do not convert to consultations.
Body contouring procedures peak before summer (March-May), facial procedures in autumn-winter; Gulf demand rises after Ramadan. Budget weight shifts into peak windows 4-6 weeks ahead.
As of 2026, Turkey's cosmetic surgery tourism has become the most dynamic segment of global health tourism, growing at 18% annually. The average rhinoplasty fee in the UK is 3-4 times that in Turkey; this price gap generates high conversion rates in Google Ads for searches such as 'rhinoplasty turkey'. With the right campaign architecture, click-to-appointment conversion rates of 4-9% can be achieved in plastic surgery Google Ads.
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Open pageReach the international patient pool with procedure-based campaign architecture and multilingual targeting. Write to us for a free clinic analysis.
