Segmentation
Not every visitor deserves the same message
A user who visited your homepage and a user who abandoned their cart should not see the same retargeting message. Proper segmentation accounts for 70% of retargeting success.
Retargeting & Remarketing
Retargeting
Re-engage visitors who explored your site but left without converting. Meta, Google and LinkedIn retargeting campaigns that boost conversion rates by up to 3x.
Our retargeting framework
Meta Retargeting (Facebook & Instagram)
Targeting website visitors on Facebook and Instagram via Meta Pixel and Meta Conversions API. Segmenting by specific interactions: page views, add-to-cart, lead form engagement.
- Meta Pixel and CAPI setup
- Visitor segmentation (page-based)
- Dynamic product retargeting (DPA)
Google Retargeting (Display & YouTube)
Reaching past visitors through Google Display Network and YouTube via Google Ads remarketing lists. Smart pricing and dynamic remarketing for budget efficiency.
- Google Ads remarketing lists
- Google Display Network retargeting
- YouTube remarketing campaigns
LinkedIn Retargeting
Targeting website visitors with LinkedIn Insight Tag for B2B lead re-engagement. Company, industry and position-based retargeting to increase conversions.
- LinkedIn Insight Tag integration
- Website retargeting campaigns
- Account-Based Marketing (ABM) retargeting
Smart segmentation & frequency management
Applying intelligent segmentation based on user behaviour rather than showing the same ad to all visitors. Different messaging strategies for new visitors, product viewers, cart-adders and past purchasers.
- Behaviour-based segmentation
- Frequency capping and ad fatigue prevention
- Staircase funnel retargeting
Conversion optimisation & analytics
Measuring retargeting campaign performance, running A/B tests on messaging, creative and offers to continuously optimise. Maximising return on ad spend (ROAS).
- A/B testing and creative optimisation
- Conversion funnel analysis
- ROAS and cost tracking
Our retargeting process
Week 1
Analysis & Setup
Current traffic and conversion data analysis, retargeting pixel/tag installation and audience segmentation.
Week 2
Campaign Configuration
Segment-based ad set creation, creative preparation, budget allocation and bid strategy definition.
Weeks 3-4
Optimisation
Performance analysis, A/B testing, segment refinement and budget optimisation.
Ongoing
Scaling
Budget scaling for successful campaigns, new segment discovery and platform diversification.
Real client result · Beauty & Aesthetics
3,016 Customer Conversations, 2.5M+ Reach
Our retargeting strategy — proper segmentation, frequency management and platform diversification — delivers an average 2.5x ROAS increase. Every visitor who leaves without converting is a potential customer.
3,016
Customer Conversations
2.5M+
Reach
₺146
Cost per Conversation
Zer Güzellik — Multi-layer Meta Ads strategy delivering ₺577K+ budget managed and 6.5M+ impressions in 3 months.
Read the case studyAll case studiesRetargeting delivery package
Every retargeting engagement includes the following deliverables:
First Month
Setup
- Pixel and tag installation report
- Audience segmentation map
- Campaign configuration document
- Ad creative set (visuals + copy)
Month 2
Optimisation
- A/B test results report
- Segment performance analysis
- Budget optimisation recommendations
Ongoing
Reporting
- Weekly performance report
- Monthly ROAS and conversion analysis
- New segment recommendations
What determines retargeting cost?
Retargeting budget depends on targeting platforms and traffic volume:
01
Audience size
Your monthly visitor count determines your retargeting pool size. Larger pools enable more segmentation and personalisation.
02
Number of platforms
Retargeting on a single platform vs multi-platform strategy (Meta + Google + LinkedIn) has different cost implications.
03
Conversion volume targets
Higher conversion targets require larger audience pools and higher frequency, affecting total ad costs.
Proposal Process
We run a free retargeting potential analysis before any proposal: your current traffic, potential audience size and estimated ROAS projection are reported.
What to know about retargeting
Three rules that determine retargeting success:
Frequency
Showing the same ad 7+ times damages brand perception
Over-exposure (high frequency) annoys users and harms brand perception. We protect user experience through frequency capping and creative rotation.
Duration
Don't forget expired retargeting audiences
Cookie and pixel-based retargeting lists have a limited lifespan (typically 30-180 days). Lookalike audiences and social retargeting are alternative strategies for recapturing expired users.
Related Services
Frequently Asked Questions
What is retargeting and how does it work?
Retargeting is a digital advertising technique that shows ads to users who previously visited your website but left without converting. When a user visits your site, a pixel/tag places a cookie in their browser. This allows you to show targeted ads to that user later on platforms like Facebook, Instagram, Google, YouTube and LinkedIn.
What is the difference between retargeting and remarketing?
While often used interchangeably, retargeting typically refers to pixel/cookie-based targeting of past visitors on other platforms, while remarketing is Google Ads' term for list-based re-engagement. Both serve the same core purpose of re-engaging past visitors.
How much budget is needed for retargeting?
Retargeting budget varies based on audience size, platform selection and competition. A small business can start with 500-1,000 TL per month, while enterprise-scale campaigns range from 5,000-50,000 TL. Retargeting typically offers lower CPC than other ad types.
How long does retargeting take to show results?
Retargeting campaigns can go live 1-2 days after pixel installation, with conversion increases observable within 1-2 weeks. However, building an adequate audience pool (minimum 1,000 visitors) typically requires 2-4 weeks of data collection.
Which platforms support retargeting?
Major retargeting platforms include: Meta Ads (Facebook & Instagram), Google Ads (Display Network, YouTube, Gmail), LinkedIn Ads, Twitter/X Ads, TikTok Ads, Pinterest Ads and programmatic platforms (DV360, The Trade Desk). We recommend multi-platform retargeting for the most effective results.
Ready to turn your visitors into customers?
Let us develop a free retargeting strategy for your non-converting visitors. We'll analyse your potential.