Showcase your products with visual ads on Google Shopping tab and search results. Feed optimisation, Merchant Center management and smart bidding strategies that multiply e-commerce sales.
Standard Shopping and Performance Max campaigns that display your products across Google Shopping tab, Display Network, YouTube, Gmail and Discover. Smart bidding strategies to meet your ROAS targets.
Optimising product titles, descriptions, GTIN/MPN codes, images and pricing for Google Merchant Center requirements. Continuous feed error monitoring and correction.
Account setup, verification, tax and shipping configuration, product feed programs and product rating management. Continuous account health monitoring to minimise disapproved products.
Product-level performance analysis for Shopping campaigns, low-performer isolation, high-performer budget prioritisation and regular A/B testing.
Performance Max campaigns that automatically showcase your products across all Google channels (Search, Display, YouTube, Gmail, Discover, Maps). Machine learning-based bidding for maximum conversions.
Week 1
Current Merchant Center status, product feed quality, disapproved products and competitor analysis.
Weeks 2-3
Product title/description optimisation, feed error correction, campaign configuration.
Weeks 4-8
Active management of Standard Shopping and PMax campaigns, bid optimisation, A/B testing.
Ongoing
Budget increases for successful product groups, campaign expansion for new product inventory.
Real client result · Restaurant & Local Business
Our shopping ads methodology — feed optimisation, PMax strategy and continuous improvement — delivers an average 40% ROAS improvement for e-commerce clients.
Visibility Growth
Reach
Cost per Conversion
Saklıbahçe Restobar — Google Ads + Local SEO delivering 36,900+ customer interactions at ₺11 cost per conversion.
Read the case studyAll case studiesEvery shopping ads engagement includes the following deliverables:
First Month
Months 2-3
Ongoing
Shopping ads budget depends on product count and competitive density:
Feed management and campaign scope differs between a store with hundreds of products and one with thousands. Each product group requires individual optimisation.
Highly competitive sectors (fashion, electronics, appliances) have higher CPCs and require more sophisticated bidding strategies.
A low-quality or error-prone product feed causes product disapprovals and campaign interruptions. Feed optimisation requires continuous effort.
Proposal Process
We run a free shopping ads analysis before any proposal: your current feed status, Merchant Center health and potential ROAS projection are reported.
Three rules that determine Google Shopping ad success:
For your products to appear in Google Shopping ads, your product feed must meet all Google quality requirements. Complete and accurate title, description, image and pricing data are critical for ad serving and click-through rates.
Google recommends Performance Max over Standard Shopping campaigns. PMax automatically displays your products across all Google channels and uses machine learning for bid optimisation.
Products with GTIN (barcode) codes achieve higher visibility and click-through rates in Google Shopping compared to products without GTINs. Adding GTINs to your products directly improves ad performance.
Let us analyse your current feed status, Merchant Center health and potential ROAS. Write to us for a free shopping ads analysis.
