Benchmark
Average Order Value (AOV)
Product recommendation modules, bundle offers and cart threshold discounts increase AOV by 15–40%. Raising AOV is the fastest way to improve campaign ROAS.
E-Commerce × Profitable Growth
Move More Products
From Cart to Courier
Traffic is not revenue. We put your products in front of people ready to buy, remove friction between the ad and checkout, and turn more shopping intent into paid orders ready to ship.
Purchase-ready demandFewer abandoned cartsProfitable scaling
Our E-Commerce Growth Services
Growth in e-commerce doesn't depend on a single channel. By managing Google Shopping, Meta Ads and marketplace campaigns together, we grow ROAS and repeat purchases simultaneously.
Google Shopping & Search
We transform your product catalog into a profitability-focused Shopping campaign. On search, we target high-intent keywords.
- Performance Max and standard Shopping campaigns
- Negative keyword management and SKU-level bid optimisation
- Dynamic search ads and product feed optimisation
- Google Merchant Center setup and product approval management
Meta Ads & Social Commerce
We combine brand awareness and sales through catalog ads, DPA and shopping campaigns on Facebook and Instagram.
- Dynamic product ads (DPA) and catalog campaigns
- Instagram Shopping and Facebook Shops integration
- Retargeting: cart abandonment + product view segments
- Lookalike audience and existing-customer acquisition
Marketplace, SEO & CRO
We optimise your Trendyol, Hepsiburada and Amazon listings while growing your site's organic traffic and conversion rate.
- Trendyol, Hepsiburada and Amazon Turkey campaigns
- E-commerce SEO: category and product page optimisation
- CRO: A/B testing, cart flow and checkout page improvements
- GA4 + Enhanced e-commerce tracking and profit margin reporting
Levers of E-Commerce Growth
Revenue growth comes not from a single campaign but from four interconnected levers working together.
Conversion
Cart Abandonment & Retargeting
Average cart abandonment in e-commerce is 70%. Dynamic retargeting + email flow + WhatsApp reminders recover 20–30% of this traffic.
Retention
Customer Lifetime Value (LTV)
New customer acquisition costs 5–7× more than a second sale. Email segmentation, loyalty programmes and personalised recommendations extend LTV.
Our E-Commerce Growth Process
01
Audit & Opportunity Analysis
360° review of existing campaigns, feed and conversion process.
02
Strategy & Budget Plan
Cross-channel budget allocation and product portfolio prioritisation.
03
Feed & Tracking Setup
Merchant Center, Meta pixel, GA4 and server-side tracking configuration.
04
Campaign Launch
Simultaneous go-live of Shopping, Meta DPA and marketplace campaigns.
05
Test & Optimisation
Weekly A/B tests, bid adjustments and creative rotation.
06
Scale & Reporting
Budget increase on profitable products and monthly growth reporting.
Real client result · Beauty & Aesthetics
3,016 Customer Conversations, 2.5M+ Reach
The Zer Beauty case shows how the product catalog + retargeting + organic synergy triangle works in e-commerce. The same methodology is applied across all our e-commerce verticals.
3,016
Customer Conversations
2.5M+
Reach
₺146
Cost per Conversation
Zer Güzellik — Multi-layer Meta Ads strategy delivering ₺577K+ budget managed and 6.5M+ impressions in 3 months.
Read the case studyAll case studiesE-Commerce Advertising: An Agency Perspective Guide
E-commerce advertising has three distinct layers: new user acquisition (prospecting), re-engagement of warm audiences (retargeting), and revenue growth from existing customers (retention). A common agency mistake is building only acquisition campaigns and artificially inflating ROAS against existing customers.
E-commerce Google Ads management, when set up correctly, performs profitability analysis per product. Each SKU's gross margin, conversion rate and return rate must feed into the campaign bid strategy. Aggressive bidding on low-margin products generates apparently high ROAS but contributes nothing to actual profit.
Meta Ads e-commerce success depends heavily on catalog quality. When product images use lifestyle context instead of plain white backgrounds, and titles are written benefit-first, CTR increases 40–80%. In dynamic product ads, audience segmentation is also critical: "viewed but not purchased" and "added to cart but not completed" should receive two different messages.
Long-term e-commerce growth requires e-commerce SEO strategy and conversion rate optimisation (CRO) to run in parallel. Organic traffic keeps working regardless of ad spend; CRO raises the conversion baseline for all channels.
Related Services
Google Ads E-Commerce
Profitable sales growth through Shopping and search network campaigns.
Open pageE-Commerce SEO
Organic traffic growth for category and product pages.
Open pageMeta Ads Services
Brand growth and sales through Facebook and Instagram campaigns.
Open pageShopping Ads
Shopping advertising services tailored for businesses in Kuşadası and Aydın.
Open pageFrequently Asked Questions
What does an e-commerce ad agency deliver?
It integrates Google Shopping, Meta Ads, marketplace campaigns and SEO to grow sales, ROAS and repeat purchase together. Instead of siloed campaigns, a unified growth system is built.
Should Google Shopping and Meta Ads run simultaneously?
Yes. The two channels support each other: Google Shopping meets high purchase intent, while Meta Ads sustains the customer relationship through brand discovery and retargeting. Single-channel budgets typically produce higher CPA.
How quickly does ROAS improve?
After feed and tracking setup is complete, optimised campaign data accumulates in the first 2–4 weeks. Meaningful ROAS improvement is generally observed within 6–8 weeks.
Do you manage Trendyol and Hepsiburada campaigns?
Yes. We manage Trendyol Trend, Hepsiburada and Amazon Turkey sponsored-product campaigns together. Marketplace campaigns are reported alongside website campaigns.
Does taking an e-commerce agency make sense for a small catalog?
Even for catalogs under 100 SKUs, a multi-channel strategy delivers meaningful growth. For small catalogs, the focus is on bid concentration in high-margin products and retargeting.
Grow Your Sales!
Let us analyse your e-commerce store's growth potential for free.