Paste your ad copy and see which phrases are likely to trigger a rejection, which policy each one maps to, and how to rewrite it. Runs in your browser — nothing is uploaded or stored. Free, no sign-up.
Interactive checker
Runs entirely in your browser — nothing is uploaded, stored or sent anywhere. Checks the phrasing patterns that most often get medical-aesthetic ads rejected.
Paste some ad copy above and issues will appear here as you type.
These are heuristics, not Meta’s classifier. Copy that passes here can still be rejected, and copy flagged here is sometimes approved — enforcement is automated and inconsistent. This tool reads text only: it cannot see your creative, your landing page or your account history. It is not legal or regulatory advice, and it does not cover national health-advertising rules, which are frequently stricter than Meta’s.
We run compliance review as part of Meta campaign management for clinics. If your account has had ads rejected or is under restriction, we can look at what is actually triggering it.
Clinics usually assume a rejection is about the treatment being advertised. Far more often it is about grammar. Meta’s personal attributes policy prohibits copy that asserts or implies knowledge of a viewer’s body or health, and second-person phrasing does exactly that. “Your hair loss” is rejected; “hair loss treatment” is not. The service is identical — only the framing changed.
The next most common causes are before-and-after imagery, which is prohibited outright for cosmetic procedures and weight loss; absolute claims such as “guaranteed”, “painless” or “permanent”; numeric weight-loss promises; and brand names of prescription injectables, which are treated as drug promotion even when the ad is for a clinic service.
Repeated rejections matter beyond the individual ad. They accumulate against the ad account, and accounts with a poor review history face restriction. That is the real cost of learning these rules through trial and error — which is why this checker exists.
The full written guide to Meta’s advertising policies for medical and aesthetic clinics.
Open pageCampaign management for dermatology and aesthetic clinics, compliance review included.
Open pageInstagram and Facebook campaigns built for plastic surgery practices.
Open pageCalculators and checkers for clinic marketing, free and without sign-up.
Open pageThe most common cause is not the treatment you advertise but the way the copy addresses the reader. Meta’s personal attributes policy prohibits implying you know something about a viewer’s body or health, so second-person phrasing such as "your wrinkles" or "are you overweight?" is rejected even when the underlying service is entirely legitimate. The fix is usually grammatical: describe the treatment rather than the reader.
No. Before-and-after depictions are prohibited for cosmetic procedures and weight loss, and this applies to the imagery as well as to copy that references it. Paired images showing a change in appearance will be rejected, and repeated attempts can put the ad account at risk. Show the clinic, the process, or a single neutral portrait instead.
Generally no. Brand names of prescription injectables are treated as promotion of prescription-only medicines, which Meta prohibits — even when the ad is for a clinic service rather than the drug itself. Use the generic procedure description instead, such as "anti-wrinkle treatment".
No, and it is important to be clear about that. This tool reads text only. It cannot see your creative, your landing page or your ad account history, all of which Meta reviews. Enforcement is also automated and inconsistent — copy that passes here can still be rejected, and copy flagged here is sometimes approved. Treat it as a way to catch well-known phrasing traps before spending a review cycle, not as a compliance certificate.
No. This is a marketing tool, not legal or regulatory advice. It reflects Meta’s platform policies, which are separate from — and often less strict than — national health-advertising law. In Turkey, for example, health practitioner advertising is additionally governed by Ministry of Health regulation. Confirm anything borderline with your own compliance counsel.
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