Ad Policy
Prescription product names cannot appear in ads
Prescription brand names like Botox cannot appear in ad copy; Meta and Google auto-reject them. Compliant framing speaks through treatment category and outcome experience.
🔬 Dermatology Meta Ads Specialist
Meta Ads — Dermatology
Targeted patient demand campaigns on Instagram and Facebook for non-surgical aesthetics, botox, filler and laser clinics.
- Client rating
- 5.0 / 5
- Reporting
- Transparent monthly reporting
- First response
- WhatsApp — fast first response
Our Meta Ads framework for dermatology clinics
Before-after Reels and creative strategy
Story-based Reels content for botox, filler, laser and skin rejuvenation procedures. Trust is built with a three-stage creative framework: clinic environment, practitioner and result visual. Reels format increases organic reach on Instagram.
- Story-based Reels for botox, filler and laser procedures
- Three-stage creative framework: clinic environment, practitioner, result
- Reels format combines organic and paid reach on Instagram
Behavioural audience segmentation
Cold audience campaigns for aesthetic interest, travel interest and health tourism target segments. Remarketing retargets landing page visitors and WhatsApp initiators. Lookalike audiences from existing patient email lists expand the new patient base.
- Cold audience campaigns for aesthetic and health tourism segments
- Remarketing to landing page visitors and WhatsApp initiators
- Lookalike from patient email list expands new patient base
Multilingual and multi-geographic campaigns
Language-based ad groups targeting UK, Germany, Netherlands and Gulf countries. German creatives serve Germany/Austria/Switzerland segment; Arabic creatives serve Gulf segment with separate budgets. Ad copy and visual adaptation made for each market.
- Language-based ad groups for UK, Germany, Netherlands and Gulf
- German creatives serve Germany/Austria/Switzerland with a dedicated budget
- Ad copy and visual adaptation for each market
First 8 weeks of Meta Ads
Weeks 1-2
Audience & Strategy Setup
Target audience research, competitor creative analysis, campaign architecture (discovery/consideration/conversion), creative brief and WhatsApp conversion integration.
Weeks 3-4
Launch & A/B Test
Botox/filler and laser Reels launch, A/B creative testing, cold audience campaign optimisation.
Weeks 5-8
Remarketing & Expansion
Remarketing campaigns going live, German/Arabic ad groups, lookalike audience expansion, monthly CPL report.
Real client result · Beauty & Aesthetics
3,016 Customer Conversations, 2.5M+ Reach
The message-first Meta campaign model that produced 3,016 customer conversations in 3 months is the same structure we build in this vertical.
3,016
Customer Conversations
2.5M+
Reach
₺146
Cost per Conversation
Zer Güzellik — Multi-layer Meta Ads strategy delivering ₺577K+ budget managed and 6.5M+ impressions in 3 months.
Read the case studyAll case studiesWhat lands in your hands in the first 90 days?
First 30 days
Setup deliverables
- Campaign architecture by audience and market
- Pixel, Conversions API and WhatsApp conversion setup
- First policy-compliant creative set
Day 60
Optimisation deliverables
- Creative performance and fatigue report
- Message-start → appointment funnel report
- Cost comparison by audience
Day 90
Scaling deliverables
- Budget reallocation proposal
- Lookalike audience strategy
- Next-quarter creative roadmap
What shapes your dermatology and medical aesthetics Meta Ads investment?
01
Target markets and audience cost
How many markets and languages you run determines message cost and total budget.
02
Creative production volume
Video and Reels production needs are a significant investment line; an existing visual archive shrinks this item.
03
Tracking infrastructure
If Conversions API and WhatsApp mapping are missing, they are added to the first-month scope.
Budget Guidance
For dermatology and medical aesthetics campaigns we recommend 15,000-40,000 TL monthly media budget for meaningful testing; this is paid to Meta, the agency fee is separate.
Proposal Process
A free account analysis precedes every proposal; the written proposal includes scope and budget scenarios.
What you need to know about dermatology and medical aesthetics marketing
LTV
The repeat patient is the real profit
In dermatology the first treatment is often break-even; profit comes from repeat visits and cross-treatments. Campaigns are optimised for patient lifetime value, not single-session cost.
Seasonality
The treatment calendar is seasonal
Laser hair removal peaks in winter-spring; skin renewal and pigmentation treatments peak post-summer in autumn. The campaign mix rotates with the season.
Meta Ads opportunity in non-surgical aesthetics
70% of users researching aesthetic treatments begin on Instagram. Before-after content or clinic tour video in Reels format combines organic and paid reach to reach wide audiences at low CPM. Turkey's price advantage (botox 80-200 EUR, filler 150-350 EUR) creates strong attraction elements in ad copy.
Key metrics we track
Cost per thousand impressions (CPM) - audience-basedClick-through rate (CTR) - creative-basedWhatsApp conversion rate - appointment conversionCost per patient (CPL) - monthlyRemarketing conversion rateCreative fatigue threshold - weekly refresh plan
Related Services
Frequently Asked Questions
Why are Meta Ads critical for dermatology clinics?
The decision process for non-surgical aesthetic treatments begins on social media before Google searches. Before-after content for botox, filler and laser reaches millions on Instagram. Meta Ads captures passive target audiences at an early stage; remarketing also pulls back Google Ads visitors. 70% of the aesthetic treatment segment discovers and decides via Instagram.
How should a dermatology Meta Ads campaign be structured?
Three-layer funnel: discovery (botox/filler before-after Reels, skin rejuvenation educational video), consideration (treatment process carousel, patient testimonials), conversion (direct appointment CTA). Behavioural segmentation for cold audience: aesthetic interest, travel interest, specific age and income segment. Remarketing: website visitors and WhatsApp initiators. Lookalike: existing patient email list.
Which creative formats are most effective for dermatology Meta Ads?
Reels (15-30s): step-by-step view of botox injection or laser session achieves highest reach. Carousel: 5 different before-after treatments simultaneously. Instagram Story: 'Appointment available today' flash CTA. Face rejuvenation time-lapse video: 4-week filler or skin care result. Background music and text captions are mandatory in all formats.
How is E-E-A-T and trust built in dermatology Meta Ads?
Video content narrated directly by a certified dermatologist or aesthetician is the fastest trust-building format. Clinic accreditation (JCI/ISO), sterile application environment visuals, independent patient reviews (Google Business, Trustpilot) and practitioner biography must be integrated into ad creatives and landing pages.
How should the budget and target markets be determined for dermatology Meta Ads?
Starting budget of 600-1,200 USD/month recommended. Geographic targets: UK, Germany, Netherlands, Gulf countries (UAE, Saudi Arabia). German Meta content should include separate ad groups targeting Germany, Austria and Switzerland. In health tourism segments, targeting age 30-55, female-dominant produces high ROI.
Build a Meta Ads strategy for your clinic
Grow aesthetic patient demand on Instagram and Facebook. Write to us for a free creative analysis.