Showcase your property project with the visual power of Instagram and Facebook. Full-scope Meta Ads management from project launch to brand awareness, lead generation and remarketing.
Drone footage, architectural photography and 3D renders are converted into ad-ready formats. Scroll-stopper creative sets prepared for portfolio and project campaigns.
Income, age, interest, geographic and behavioral targeting delivers ads to high purchase-potential audiences specific to each property type.
Different ad formats and message sets for awareness, consideration and conversion stages guide cold audiences through to warm leads.
71% of people researching property and villas in Turkey have seen at least one real estate content piece on Instagram. Meta's income and home-ownership status filters can outperform Google's demographic filters in targeting portfolios to the right audience. Aegean real estate Meta Ads campaigns show an average 45% lower cost per lead compared to listing portal packages.
Both complement each other but serve different roles. Google Ads captures active search intent (ready-to-buy audiences), while Meta Ads uses visual and video content to build awareness and desire among potential buyers who are not yet actively searching. The highest results come from a combined strategy: Google captures buyers, Meta makes the portfolio branded and desirable.
The recommended Meta Ads launch plan has three phases: (1) Pre-launch awareness — video and render visuals introducing the area, project name and concept; (2) Launch phase — lead form ads collecting pre-registrations and information requests; (3) Post-launch phase — remarketing lists retargeting website visitors who did not convert.
For luxury real estate Meta Ads, creative quality trumps everything else. Drone video, professional photography and architectural renders are mandatory. Targeting uses income-based filters, luxury brand interests (premium automotive, premium travel, finance) and look-alike customer lists. Slow-cut editing, understated music and dialogue-free video formats preserve the luxury feel.
The first 3 seconds must be scroll-stoppers: aerial overview, striking architectural detail or city view work best. Ideal video length is 30-60 seconds. Subtitles are not mandatory but remember 85% of users watch without sound. The visual proposition must be visible in every scene; sharp transitions add energy.
Budget-constrained campaigns benefit from lead form ads because they deliver lower CPL — the user never leaves the app. However, lead quality is typically lower than website traffic. For high-budget projects, driving website traffic is recommended to enable conversion tracking optimization and build remarketing audiences for later stages.
Reach the right audience with professional visual content. Contact us for a free portfolio analysis.
