Use the visual power of Instagram and Facebook to reach travel decision-makers. Meta Ads strategies that raise hotel occupancy, multiply tour bookings and strengthen brand recognition.
Reels, Stories and carousel formats that communicate hotel atmosphere, room quality and destination experience — moving users from awareness to booking decisions.
Pre-season early-booking ads, peak-season conversion campaigns and post-season remarketing deliver quality traffic year-round.
Separate audience and creative sets for family holidays, couple travel, young travellers and international tourists maximize relevance scores and lower cost per result.
81% of Instagram users research a product or service after discovering it on Instagram. Tourism is one of the sectors where this effect is strongest — destination choice is largely visual. For Aegean hotel and tour partners, Meta Ads campaigns delivered a 220% increase in bookings during peak season and a 30% longer average stay length compared to OTA bookings.
For small-to-mid hotels during peak season, 250-700 USD/month in Meta Ads spend is a solid starting range for visibility and remarketing audience building. Resorts and larger properties may scale to 1,000-3,000 USD/month. Allocating 60-70% to conversion campaigns and the remainder to awareness and remarketing is recommended.
Yes, especially for tour and transfer services where Meta Instant Forms generate strong conversion rates. For longer decision cycles like resort bookings, a sequence of brand awareness and video view campaigns followed by form-based remarketing produces better results.
Both serve different segments. For Gen Z and 18-30 travellers, TikTok has higher viral potential. For 28-50 year olds and family holidays, Meta's targeting tools and intent-based audiences are far more sophisticated. Running both during peak season improves overall budget efficiency.
Short Reels showing rooms, pool, restaurant and activities generate the highest organic engagement. For paid Meta Ads, 15-30 second horizontal and vertical formats, before/after season comparisons, and social-proof ads featuring genuine guest reviews drive conversions. Having 40% of content as UGC (user-generated) increases credibility.
Yes. Pre-season Meta campaigns (January-February) capture early-booking audiences and build season-long retargeting lists. "Early booking" or "limited availability" messaging works well for both conversion and occupancy guarantee campaigns.
Turn the visual platform advantage into a competitive edge. Content strategy and Meta Ads management tailored for hotel and tour brands.
