Traffic Is Coming In,
Friction Costs Sales
The problem is not always your advertising. We find the long forms, slow pages, unclear messages and missing trust signals that block the next step—then make the path easier to complete.
CRO Modules
Delivery modules
Landing Page Audit
A comprehensive review of page message, visual hierarchy, trust signals, form and speed variables.
A/B Test Design
Hypothesis-based design of headline, CTA, visual and form variants, and a test plan with timing.
Heatmap and Recording Analysis
Visualising where visitors click, where they stop and why they leave at which point in the page.
Form and Flow Optimisation
Form length, field order, error messages and micro-changes that improve completion rate.
Technical Speed and Core Web Vitals
Improving LCP, CLS and INP metrics and their effect on conversion through page load speed.
CRO Reporting
Test results, winning variant implementation and a learning file for the next test cycle.
Definitions
What are CRO, conversion optimization and A/B testing?
CRO (conversion rate optimization) is the systematic discipline of turning a larger share of your existing traffic into customers. The goal is more sales or form submissions from the same visitor volume — not a bigger ad budget.
Conversion optimization covers testing page messaging, form length, trust signals, load speed and visual hierarchy against real data. It is not a one-off design pass but a continuously running loop.
A/B testing, in short, means showing two or more variants of a page to different visitor segments at the same time and measuring which one converts better with statistical significance. Our CRO work is built around A/B tests.
Why Avangard CRO
Data-driven decisions
We work from GA4 and heatmap data, not guesses. Every change carries a measurable rationale.
Continuous test loops
CRO is not a one-off project. Each test result feeds the next; this accumulated learning produces lasting uplift.
Channel-agnostic impact
CRO improvements lift conversion across Google Ads, SEO and Meta traffic. Customer count grows without raising ad spend.
How It Runs
CRO advances through a three-stage loop
Data Audit
GA4, heatmap and recording analysis map existing traffic behaviour and identify the largest conversion drop-off points.
Test Design
The hypothesis is set, variants are designed, test duration and traffic split are calculated.
Implementation and Learning
The winning variant is deployed, learnings are documented and the next test cycle begins.
Real client result · Education & Long-horizon SEO
From 3 Organic Clicks to 954 in a Year
Organic Clicks
Queries on Page 1
Average Position
GoFluent Academy — A language school built from zero: 604 queries on page one, average position 20.8 → 8.7, and cited in AI Overviews ahead of EF and Berlitz.
Read the case studyAll case studiesFrequently Asked Questions
How much traffic is required for CRO testing?
Which tools are used for A/B testing?
How soon are CRO results visible?
More customers from the same traffic. Not more traffic.
In a CRO discovery session we identify the highest-loss points in your current pages and flows together.