Showcase your property project with the visual power of Instagram and Facebook. Full-scope Meta Ads management from project launch to brand awareness, lead generation and remarketing.
Drone footage, architectural photography and 3D renders are converted into ad-ready formats. Scroll-stopper creative sets prepared for portfolio and project campaigns.
First 3 seconds must be scroll-stoppers: aerial shots or striking architectural detail
Drone video, professional photography and renders are mandatory
Slow-cut editing and understated music preserve the luxury feel
Carousel format is ideal for floor plan and package options
Audience segmentation
Income, age, interest, geographic and behavioral targeting delivers ads to high purchase-potential audiences specific to each property type.
Income-based filters and luxury brand interests for premium segments
Country-level geographic segments for international buyers
Look-alike customer lists reach new audiences similar to existing buyers
Funnel-based campaign architecture
Different ad formats and message sets for awareness, consideration and conversion stages guide cold audiences through to warm leads.
Project launch: awareness → lead form → post-launch remarketing
Visitors who browsed without converting are retargeted via remarketing
CRM integration routes lead quality data to the sales team
Awareness and lead form campaigns are launched, creative A/B testing is run and initial lead quality is measured.
03
Months 2-3
Scaling & Integration
High-performing creatives are scaled, remarketing audiences are activated and CRM integration is completed.
Real client result · Beauty & Aesthetics
3,016 Customer Conversations, 2.5M+ Reach
The message-first Meta campaign model that produced 3,016 customer conversations in 3 months is the same structure we apply to real estate: a demand flow that starts WhatsApp conversations instead of forms, with measurable quality.
3,016
Customer Conversations
2.5M+
Reach
₺146
Cost per Conversation
Zer Güzellik — Multi-layer Meta Ads strategy delivering ₺577K+ budget managed and 6.5M+ impressions in 3 months.
In real estate Meta Ads management, every month ends with concrete deliverables:
First 30 days
Setup deliverables
Campaign architecture by portfolio and audience
Pixel, Conversions API and WhatsApp conversion setup
First creative set: property videos and carousel layouts
Live performance dashboard access
Day 60
Optimisation deliverables
Cost-per-lead comparison by portfolio
Lead quality report (phone reachability, viewing rate)
Creative performance and fatigue analysis
Remarketing audience configuration
Day 90
Scaling deliverables
Budget reallocation proposal (by portfolio and region)
Sales-conversion funnel report (with CRM data)
Lookalike audience strategy
Next-quarter creative and budget roadmap
What shapes your real estate Meta Ads investment?
Instead of a fixed price, we openly share the variables that determine the investment:
01
Portfolio segment and target audience
Domestic home buyers and foreign investor audiences differ in cost and decision process; a luxury villa portfolio and an urban housing project demand different campaign framing.
02
Visual production needs
In real estate, video carries conversion: drone footage, apartment tours and project promo videos are a significant investment line. An existing archive shrinks this item.
03
Lead objective and CRM process
WhatsApp conversation, form and phone objectives cost differently; your sales team's response speed determines which objective to choose and how efficiently budget converts.
04
Geographic scope
A single-city campaign and one covering foreign investor markets (Gulf, Europe) differ significantly in budget and language requirements.
Budget Guidance
Regional real estate campaigns can be tested on a modest budget; for foreign investor segments we recommend a monthly media budget of 30,000-80,000 TL for meaningful data. This is the budget paid to Meta; the agency fee is separate.
Proposal Process
Before any proposal we run a free account and portfolio analysis: existing campaigns, visual archive and your sales process are reviewed; the written proposal includes scope and budget scenarios.
What you need to know about real estate Meta advertising
Three field-learned rules of managing Meta campaigns in this vertical:
Lead Quality
Cheap leads are usually expensive
Form campaigns can produce low-cost but low-intent leads; the WhatsApp conversation objective looks pricier but converts to viewings at a clearly higher rate. We optimise for the cost of leads that become sales, not the cost of leads.
Creative
A video tour always beats a static image
15-30 second apartment tours and drone footage consistently produce lower lead costs than static portfolio images. Reels placement is the most efficient inventory in real estate.
Seasonality
The foreign investor calendar runs differently
Domestic housing demand peaks in spring and autumn; Gulf investors peak in summer months, and European diaspora demand around holiday periods. Campaign weight is managed on a separate calendar per audience.
Key data from real estate Meta Ads
71% of people researching property and villas in Turkey have seen at least one real estate content piece on Instagram. Meta's income and home-ownership status filters can outperform Google's demographic filters in targeting portfolios to the right audience. Aegean real estate Meta Ads campaigns show an average 45% lower cost per lead compared to listing portal packages.
Key metrics for real estate Meta Ads campaigns
Cost per lead (CPL)Video views and watch timeLead form completion rateReturn on ad spend (ROAS)Audience quality scoreLead-to-consultation rate
Meta or Google Ads? Which is better for real estate?
Both complement each other but serve different roles. Google Ads captures active search intent (ready-to-buy audiences), while Meta Ads uses visual and video content to build awareness and desire among potential buyers who are not yet actively searching. The highest results come from a combined strategy.
How is a Meta Ads strategy built for a project launch?
The recommended Meta Ads launch plan has three phases: (1) Pre-launch awareness — video and render visuals introducing the area, project name and concept; (2) Launch phase — lead form ads collecting pre-registrations; (3) Post-launch phase — remarketing lists retargeting visitors who did not convert.
How do you run Meta Ads for luxury properties and villas?
For luxury real estate Meta Ads, creative quality trumps everything else. Drone video, professional photography and architectural renders are mandatory. Targeting uses income-based filters, luxury brand interests and look-alike customer lists.
What should a property video look like on Meta ads?
The first 3 seconds must be scroll-stoppers: aerial overview, striking architectural detail or city view work best. Ideal video length is 30-60 seconds. Remember 85% of users watch without sound.
Should Meta Ads use lead forms or drive traffic to the website?
Budget-constrained campaigns benefit from lead form ads because they deliver lower CPL. However, lead quality is typically lower than website traffic. For high-budget projects, driving website traffic is recommended to enable conversion tracking optimization and build remarketing audiences.
Put your real estate project on stage with Meta Ads
Reach the right audience with professional visual content. Contact us for a free portfolio analysis.
