Showcase your property project with the visual power of Instagram and Facebook. Full-scope Meta Ads management from project launch to brand awareness, lead generation and remarketing.
Drone footage, architectural photography and 3D renders are converted into ad-ready formats. Scroll-stopper creative sets prepared for portfolio and project campaigns.
Income, age, interest, geographic and behavioral targeting delivers ads to high purchase-potential audiences specific to each property type.
Different ad formats and message sets for awareness, consideration and conversion stages guide cold audiences through to warm leads.
Weeks 1-2
Creative asset audit, audience mapping, Pixel setup and conversion event configuration.
Weeks 3-6
Awareness and lead form campaigns are launched, creative A/B testing is run and initial lead quality is measured.
Months 2-3
High-performing creatives are scaled, remarketing audiences are activated and CRM integration is completed.
Real client result · Beauty & Aesthetics
The message-first Meta campaign model that produced 3,016 customer conversations in 3 months is the same structure we apply to real estate: a demand flow that starts WhatsApp conversations instead of forms, with measurable quality.
Customer Conversations
Reach
Cost per Conversation
Zer Güzellik — Multi-layer Meta Ads strategy delivering ₺577K+ budget managed and 6.5M+ impressions in 3 months.
Read the case studyAll case studiesIn real estate Meta Ads management, every month ends with concrete deliverables:
First 30 days
Day 60
Day 90
Instead of a fixed price, we openly share the variables that determine the investment:
Domestic home buyers and foreign investor audiences differ in cost and decision process; a luxury villa portfolio and an urban housing project demand different campaign framing.
In real estate, video carries conversion: drone footage, apartment tours and project promo videos are a significant investment line. An existing archive shrinks this item.
WhatsApp conversation, form and phone objectives cost differently; your sales team's response speed determines which objective to choose and how efficiently budget converts.
A single-city campaign and one covering foreign investor markets (Gulf, Europe) differ significantly in budget and language requirements.
Budget Guidance
Regional real estate campaigns can be tested on a modest budget; for foreign investor segments we recommend a monthly media budget of 30,000-80,000 TL for meaningful data. This is the budget paid to Meta; the agency fee is separate.
Proposal Process
Before any proposal we run a free account and portfolio analysis: existing campaigns, visual archive and your sales process are reviewed; the written proposal includes scope and budget scenarios.
Three field-learned rules of managing Meta campaigns in this vertical:
Form campaigns can produce low-cost but low-intent leads; the WhatsApp conversation objective looks pricier but converts to viewings at a clearly higher rate. We optimise for the cost of leads that become sales, not the cost of leads.
15-30 second apartment tours and drone footage consistently produce lower lead costs than static portfolio images. Reels placement is the most efficient inventory in real estate.
Domestic housing demand peaks in spring and autumn; Gulf investors peak in summer months, and European diaspora demand around holiday periods. Campaign weight is managed on a separate calendar per audience.
71% of people researching property and villas in Turkey have seen at least one real estate content piece on Instagram. Meta's income and home-ownership status filters can outperform Google's demographic filters in targeting portfolios to the right audience. Aegean real estate Meta Ads campaigns show an average 45% lower cost per lead compared to listing portal packages.
Reach the right audience with professional visual content. Contact us for a free portfolio analysis.
