Enter your procedure type, target country, and monthly ad budget to instantly estimate monthly leads, patients, revenue, and ROAS. Built for health tourism clinics targeting international patients — free to use, no sign-up required.
Enter your procedure type, target country, and monthly ad budget to instantly see estimated monthly leads, patients, revenue, and ROAS.
Cost per patient
€22
ROAS (Return on Ad Spend)
107.6×
Select the primary treatment category you are targeting.
Primary market your patients come from.
Total monthly spend across all digital ad channels.
Average revenue per patient (treatment package).
Cost per click (CPC): ~₺68 — the procedure's average CPC adjusted by the Germany market multiplier.
Conversion rate: 8% — the average lead-to-patient conversion rate for Dental Implant.
Cost per click (CPC) — the average amount you pay each time someone clicks your ad.
Conversion rate — the share of leads that turn into an actual booking or sale.
Source: Avangard internal campaign data across healthcare and health-tourism accounts — February 2026 averages. Override below if you know your own real numbers.
≈731
58
€22
Customer/patient acquisition cost — the total you spend to actually win one patient.
1% of your case value
€139,883
107.6×
The revenue you get back for every $1 spent. 4× means $1 of ad spend returns $4 in revenue.
1× breaks even, 3× is healthy, 5×+ is strong
This estimate uses average CPC and conversion rates based on procedure type and target country. Actual results vary with ad quality and clinic capacity.
Approximate rate — for display only (₺1 ≈ €0.026 · February 2026). Inputs are always calculated in Turkish Lira.
Let's review your clinic's real data together.
Health tourism marketing ROI is driven by three variables: your cost per click (CPC), your lead-to-patient conversion rate, and your average case value. The calculator above combines these into a single ROAS figure using procedure-specific benchmarks drawn from real health tourism campaigns. Two separate country multipliers are then applied: a CPC multiplier that raises click costs in premium markets (fewer, costlier leads for the same budget) and a case-value multiplier that raises the suggested revenue per patient — so a competitive market like the USA or the Middle East no longer produces more leads for free, it produces costlier-but-more-valuable ones.
For high-value procedures like dental implants or rhinoplasty, even a relatively low patient volume can produce a strong ROAS — because each case generates significant revenue. Hair transplant campaigns typically benefit from a lower CPC and higher conversion rate, making them well-suited to mid-range budgets seeking volume. The slider for average case value lets you fine-tune the estimate to match your clinic's actual pricing.
Once you have a realistic ROAS target, you can work backwards to set the right monthly budget for your growth goals. Our team can review your clinic's real performance data and build a tailored campaign strategy — reach out via WhatsApp or the email form in the calculator above.
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Open pageHealth tourism marketing ROI is calculated by dividing the estimated patient revenue generated by your monthly ad budget. For example, if a ₺50,000 budget produces ₺300,000 in patient revenue, your ROAS is 6×. The calculator above uses procedure-specific average CPC and conversion rates, adjusted by a country multiplier, to produce this estimate automatically.
The Middle East and USA markets carry the highest cost per click — you get fewer leads for the same budget — but they also carry the highest average case value, so revenue per patient is stronger. Germany, the United Kingdom, and the USA are established markets with robust demand for health tourism in Turkey. When choosing your target market, also factor in cultural affinity and language alignment for your landing pages.
For high-value procedures such as dental implants or hair transplants, a ROAS of 4×–8× is commonly achievable with well-structured campaigns and optimised landing pages. The exact figure depends on your average case value, ad quality score, and clinic response speed. Use this calculator with your real case value to set a realistic ROAS target before launching.
