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Health Tourism ROI Calculator

Enter your procedure type, target country, and monthly ad budget to instantly estimate monthly leads, patients, revenue, and ROAS. Built for health tourism clinics targeting international patients — free to use, no sign-up required.

Interactive ROI estimator

Health Tourism ROI Calculator

Choose your patient market, procedure, and ad budget to see monthly patients, revenue, and ROAS from real Google Ads click costs, as a conservative-to-optimistic range.

Patient market

Click cost, currency, and conversion rates are calculated separately for each market.

Estimated patients/month

0.3–1.6

ROAS (Return on Ad Spend)

0.2×–1×

Where the ads run. Amounts are in this country’s currency.

Select the primary treatment category you are targeting.

Monthly ad spend in this market.

£
£500£30,000

Average revenue per patient. The suggested value is an assumption; enter your own.

£
£500£20,000
Funnel rates

Click-to-booking rates vary by campaign and market. The defaults are this market’s reference values; if you know your own rates, change them and the range moves with them.

Share of ad clicks that leave a form, call, or message enquiry.

%
0.5%15%

Share of enquiries that turn into a real consultation.

%
5%80%

Share of consultations that turn into a treatment booking.

%
5%60%
What is this estimate based on?

Cost per click (CPC): £12.67. Google Ads keyword planner (via DataForSEO), pulled 2026-09-12; 3 of 3 keywords for this procedure returned data. Budget ÷ CPC gives clicks, not enquiries.

Abroad, CPC comes from destination searches in the patient’s own language (“hair transplant turkey”, “haartransplantation türkei”).

Funnel: click → enquiry → consultation → booking. With your rates the combined click-to-booking rate falls between 0.14% and 0.68%.

Reference rates (4.5% / 35% / 20%) come from a budget model we built for a health-tourism clinic targeting Ireland and the UK (August 2026) and are a projection.

The conservative and optimistic scenarios are an assumption around the reference values, applied the same way in both markets.

Cost per click (CPC) — the average amount you pay each time someone clicks your ad.

Conversion rate — the share of leads that turn into an actual booking or sale.

Exchange rate: 1 $ = 0.7395 £ (open.er-api.com, 2026-09-12).

Estimated monthly clicks

≈237

Estimated monthly enquiries

11

Range: 7.1 – 14

Estimated patients/month

0.7

Range: 0.3 – 1.6

Cost per patient

£4,022

Range: £1,877 – £9,384

Customer/patient acquisition cost — the total you spend to actually win one patient.

223% of your case value

Estimated monthly revenue

£1,343

Range: £575 – £2,877

ROAS (Return on Ad Spend)

0.4×

Range: 0.2× – 1×

The revenue you get back for every unit of currency spent on ads. 4× means 1 spent returns 4.

1× breaks even, 3× is healthy, 5×+ is strong

The large figure is the base scenario; the range underneath shows the conservative and optimistic scenarios. Rates are assumptions and narrow as real campaign data comes in. In the conservative scenario ROAS can fall below 1×.

Consult on WhatsApp

Let's review your clinic's real data together.

How to Calculate Health Tourism Marketing ROI

Health tourism marketing ROI is driven by three variables: your cost per click (CPC), the rate at which clicks become patients, and your average case value. Budget divided by CPC gives you clicks, not enquiries, so the calculator runs those clicks through three stages: click → enquiry → consultation → booking. Because those rates vary by campaign and market, the output is a range built from conservative, base, and optimistic scenarios rather than a single number. International and domestic markets are calculated separately: abroad, CPC is the real Google Ads value of destination searches in the patient’s own language and amounts are in that country’s currency; in Turkey, the national CPC for Turkish-language searches is adjusted by a province factor and amounts are in lira.

For high-value procedures like dental implants or rhinoplasty, even a relatively low patient volume can produce a strong ROAS — because each case generates significant revenue. Abroad, hair transplant clicks are usually the most expensive of the four procedures (a $17.13 median in the UK), so case value matters more than click price. The slider for average case value lets you fine-tune the estimate to match your clinic's actual pricing.

Once you have a realistic ROAS target, you can work backwards to set the right monthly budget for your growth goals. Our team can review your clinic's real performance data and build a tailored campaign strategy — reach out via WhatsApp or the email form in the calculator above.

Related Service Pages

Health Tourism Marketing

Digital marketing services for clinics and health tourism operators targeting international patients.

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Hair Transplant Marketing

Multilingual campaigns to attract international hair transplant patients from Europe and the Gulf.

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Dental Clinic Marketing

Google Ads and SEO strategies for dental clinics targeting implant and cosmetic dental patients abroad.

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Google Ads for Health Tourism

Comprehensive Google Ads framework for health tourism clinics and medical travel operators.

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Frequently Asked Questions

How do I calculate health tourism marketing ROI?

Health tourism marketing ROI is calculated by dividing the estimated patient revenue generated by your monthly ad budget. For example, if a ₺50,000 budget produces ₺300,000 in patient revenue, your ROAS is 6×. The calculator above divides your budget by a procedure-specific CPC (adjusted by a country multiplier) to get clicks, then runs those clicks through a click → enquiry → consultation → booking funnel and shows the result as a conservative-to-optimistic range.

Which target markets have the highest cost per click for health tourism ads?

In September 2026 Google Ads data for Turkey-bound treatment searches, the median CPC is highest in the United Kingdom ($12.95), followed by France ($11.54), the USA ($11.17), Germany ($10.98), and Ireland ($10.36). The Middle East is the cheapest foreign market at $5.15. Turkish-language treatment searches inside Turkey have a median of only $2.17, which is why the calculator keeps international and domestic markets separate — treating a foreign CPC as a small multiple of the Turkish one makes a budget look several times more efficient than it is.

What ROAS should I expect from health tourism Google Ads campaigns?

Lower than most agencies quote. Destination-intent clicks cost $10–17 in the main Western markets, and only a small share of clicks become bookings, so a single patient can cost more than the media budget suggests. The result depends on your case value and on how well you convert enquiries into consultations and bookings. Use the calculator with your real case value and funnel rates, and plan against the conservative scenario rather than the optimistic one.