Instantly calculate your Patient Acquisition Cost (PAC) and monthly ROAS by entering your ad budget, monthly leads, lead-to-patient conversion rate, and average case value. Free to use — no sign-up required.
Enter your monthly ad budget, leads, conversion rate, and average case value to instantly see your cost per patient and monthly ROAS.
₺300
10
₺3,000
₺250,000
8.3×
This estimate is based on the values you enter. Actual results vary with ad quality, landing page conversion rate, and clinic response speed.
Let's review your clinic's real data together.
Patient Acquisition Cost (PAC) is the total marketing investment a clinic makes to win one new patient. It is calculated by dividing the budget spent on a given channel — such as Google Ads, Meta Ads, or SEO — by the number of patients that channel delivers.
In health tourism, PAC varies significantly by treatment type and target market. For high-value procedures like dental implants or hair transplants, spending ₺5,000–₺15,000 per patient can be highly sustainable; a single case generates far more revenue than the acquisition cost. For routine consultations, the target is much lower.
Clinics that track PAC regularly can shift budget to the highest-returning channels and continuously optimise their advertising spend. Accurate PAC tracking is one of the cornerstones of sustainable clinic growth.
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Open pagePatient Acquisition Cost is calculated by dividing the total advertising budget spent on a specific channel by the number of patients acquired from that channel. For example, if you spend ₺30,000 per month on Google Ads and acquire 10 patients, your cost per patient is ₺3,000. This metric lets you measure which channels deliver the most efficient patient flow for your clinic.
The ideal PAC target depends on the average case value of the treatments offered. For high-value procedures such as dental implants or hair transplants, a PAC in the ₺2,000–₺8,000 range is considered sustainable because the revenue from a single treatment far exceeds that cost. For lower-value services such as general check-ups, the target is typically below ₺500.
ROAS (Return on Ad Spend) is a ratio that shows how many times the advertising budget generates in revenue. In clinic advertising, a ROAS of 3× or higher indicates a profitable campaign. It is calculated as: (Monthly patient revenue) / (Monthly ad budget). Use the calculator above by entering your own clinic data to see your real-time ROAS estimate.
